Events

Felix Velarde is MD at Underwired, the UKs leading eCRM agency. Felix is a heavyweight in digital marketing, and is one of the original founders and opinion formers that shaped the industry to become what it is today.

Felix set up one of the UKs first digital agencies, Hyperinteractive, in 1994, following which he founded, sold and later managed the digital arm of Interpublic-owned Lowe with creative director, Jason Holland (a business partnership now in its 15th year).

In the past five years Felix has once again broken new ground and revolutionised the eCRM field under the guise of Underwired, which until this year was the only pureplay eCRM and digital relationship marketing agency paving the way for a new sector that is blossoming.
 

Fiona Creedon is the Customer Marketing Manager at Confused.com. and has managed the below the line marketing activity with particular emphasis on e-mail marketing since July, 2008. In addition, Fiona looks after Customer Support and Online Reputation Management. Fiona is a European Studies Graduate from University College Cork with a Graduate Diploma in Marketing and Management.

Fiona’s background is in digital marketing and in her previous roles with Tourism Ireland & Firstplus, she was responsible for managing display & PPC activity.
 

Giles Luckett is Head of eCRM at Soup Digital. He has worked in eCRM and email marketing since 1999 in industries as diverse as wine, travel and music. Since joining Soup in 2007 he has devised successful eCRM and e-marketing campaigns for clients including Aviva, Jordans Cereals, Twinings and Fuji.

JC is responsible for the development and deployment strategy for creative and transactional emails across the Aurora Fashions Group which includes Karen Millen, Oasis and Warehouse.
 
In addition to overseeing the daily/weekly email sends his responsibilities include overseeing creative and functionality, data base management, refinement and segmentation, system integration and tailoring automated email programmes to brand needs.

Matt has joint responsibility for growth, retention and service of the existing Experian CheetahMail client base in the UK. He heads up teams of account managers and account executives across various sectors but with a key focus on retail. Matt is also instrumental in assisting the business development team through competitive pitch situations. He has been part of CheetahMail in the UK since its inception in 2002 and has forged strong relationships with many of CheetahMail's key clients throughout this time.

Prior to working for CheetahMail Matt spent two years at the email marketing company Bluestreak (formerly E2 Communications) as a Professional Services Consultant providing strategic advice, handling client integration and maintaining business relationships. Before that Matt worked within the business operations team at Compaq computers (now HP). Matt has a BSc in Analytical Chemistry from the University of Manchester Institute of Science and Technology (U.M.I.S.T.)
 

Amaze is a pan-European integrated marketing and technology company with digital in our DNA and at the core of everything we do.

We are a New Media Age top twenty interactive agency with offices in London, the North West of England and Brussels.

By applying connected thinking, we work with clients to develop and execute transformational ideas, that enable them to compete, grow and operate more efficiently.

Our comprehensive range of services covers digital marketing and web-based business solutions, through to traditional marketing services including advertising and PR.

Amaze has a proven track record of working with clients including Advantage West Midlands, Coca Cola Enterprises, Lexus, ODEON Cinemas, Opal Telecom, Siemens Enterprise Communications, The Co-operative Group and Toyota.

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. 

e-Dialog has been providing software-as-a-service to world-class marketers in retail, entertainment, travel, media, business-to-business, and more.

Some of the world’s most recognised brands partner with e-Dialog to enhance their permission-based e-mail marketing efforts and maximise long-term customer value.
 

ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, social media and landing pages.

Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others.

ExactTarget’s software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.

Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering global, industry-leading email marketing and customer intelligence solutions, as well as a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers to increase revenue and build brand loyalty.

Through the industry’s largest client services team and the most innovative and feature-rich solution available, Experian CheetahMail enables marketers to deliver emails as individualised as their customers.

From retail to travel and finance, Experian CheetahMail was built to manage the evolving needs of today’s leading marketers from all industries. Regardless of an organisation’s needs – advanced reporting, dynamic content, transactional messaging, customer analysis, enhanced deliverability, QA procedures and workflow management – Experian CheetahMail has the technology and expertise to obtain the highest level of ROI and customer loyalty for its clients.