Figaro
 

Events

Social Media 28th July 2010:
Venue: The RSA
Date: 28.07.2010
 
http://www.thersa.org/contact

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Agenda:


1.30
Registration

2pm
Introduction
Neil Argent - Publishing Director, Figaro Digital

2.05-2.35
Flemming Madsen - CEO & Founder, Onalytica

Using online conversations to make strategic decisions

Social media has become an integrated part of many organisations’ marketing, brand development and customer service strategy over the past few years. Whilst many organisations are employing tools to monitor and measure the impact that this has on their brand perception, the real winners are those that are analysing the entire online debate to understand who the key influencers are (media or individuals) within their market sector and utilising these players to better position themselves against the competition.

2.35-3.05
Eva Keogan, Social Media Strategist
How to make your social media relevant and engaging in three easy steps

Eva will discuss the opportunities for marketing innovation that are offered by social media and the three step programme for social success in this new arena.

To do that, it's necessary to understand what you are working with so Eva will explain what it's like to be a blogger and the interactions they have with brands - some good, some bad, and also what it's like to be inhouse and agency side too.

3.05-3.35
Matthias Tausendpfund - Solutions Consultant, Open Text
Social Media in an ‘Enterprise Content’ Context

Whether its Websites, Intranets or Extranets: Enterprise Content Management and Social Media foster communication, collaboration and add value to existing content. Understand how you can benefit from Social Media throughout the Enterprise.

3.35-4.05
Afternoon Refreshments
Sponsored by Gamaroff Digital 

4.05-4.35
Nick Gillett - Managing Partner, Tangent One
Harnessing Social Media Without Fear

The Internet is a social medium, bringing together millions of users in an environment with few rules or structures - it's a staggering opportunity for marketers, but one that can also be a bit frightening in its fundamental lack of control. This presentation looks at how brands can harness social media by starting and owning debates rather than attempting to change them. It also shows how you can use technology tools and good old human psychology to ensure your brand treads as safely as possible in what can sometimes feel like a minefield as much as a marketing medium.

4.35-5.05
Yann Motte - Founder & CEO, Webjam
Thoughts, Ideas, Opinions ... » Why organisations should consider internal social networks

More and more organisations see the rise of social networks as one of the best channels to keep in touch with their customers and other external audiences. But how will this trend evolve in corporate environments? How can social networks be used more than simply as an internal communications tool to share company news and corporate updates?

5.05-5.15
Break

5.15-5.45
Ralph Risk - Marketing Director, EMEA, Lightspeed Research Ltd
Harnessing Social Media Without Fear Social media – from a consumer’s point of view

How are consumers actually using social media around the world, and what does this mean for businesses wanting to take advantage of this global phenomenon?

Ralph will present recent research that looks at consumer’s attitudes to social media and how they are currently interacting with brands. He will look at what they want from a brand relationship and identify the social media influences that affect their whole purchase process?

5.45-6.15
Patricia Klein - Digital & Social Media Marketing, Cisco
Social Tribes

Cisco has recognised the power of social media, and has taken significant steps to harness it in order to become a more social brand. Like most brands, they are still working toward nirvana. Cisco recognises how much culture change social media both brings and requires, in order to be successful. With several success stories to share, Patricia will open up the dialogue on B2B, social tribes, challenges and what defines success.

Evening Drinks and Networking
Sponsored by Propel London Ltd
 

Eva Keogan - Social Media Strategist


Eva Keogan considers herself a social media evangelist, with a healthy following on twitter and a high profile lifestyle blog focusing on her life in London. She belongs to handpickedmedia, the blogging community and is an active member of British Mummy bloggers, the pioneering group for blogging parents in the UK. She also writes for mumsrock, powderroom graffiti and good toy guide, among others. She is a corporate social media specialist by day and has recently completed a year long project to build the social media marketing efforts for lastminute.com from the ground up; the company was recently quoted in New Media Age predicting a £2m revenue stream from social media in 2010.

Flemming Madsen - CEO & Founder, Onalytica


Flemming Madsen is the CEO and founder of Onalytica – a leading provider of forward-looking analytics. Flemming set up the company in 2004 with an initial focus on Social Network Analysis before shifting his attentions to the analysis of the online debate following an assignment with the UK Government’s COI. The company is now 26 strong following a recent heavy recruitment programme and continues to develop and enhance its solutions to support ambitious growth plans.

Prior to starting Onalytica, Flemming worked for a systems integrator in the defence industry and for the Danish Minister of Economics and Taxation.
 

Matthias Tausendpfund - Solutions Consultant, Open Text


Matthias came to Open Text through the acquisition of RedDot Solutions AG in 2006. He is currently working as a Solutions Consultant focusing on Web Content Management and Social Media. Prior to that, he headed the RedDot Field Marketing Team in EMEA and worked in the Open Text Web Solutions Product Marketing team. With more than 10 years in the Web business, Matthias always had a focus on Web technologies, Interactive applications and user experience. He started his career in Marketing and PR at CompuServe/AOL. After that, he joined TOMORROW FOCUS Technologies, a subsidiary of Hubert Burda Media, one of Germany’s largest publishing houses where he held the position as the Head of Marketing and PR.

Nick Gillett - Managing Partner, Tangent One


Before co-founding full service digital agency Tangent One, Nick Gillett worked for market leading agencies in mobile marketing and online advertising. Prior to that he was launch ad manager for Guardian Unlimited.
 

Patricia Klein - Digital & Social Media Marketing, Cisco


Patricia Klein is a digital native, also with an extensive background in video production. She graduated in 1992 with Hons from New York University’s Tisch School of the Arts, School of Film and Television. She spearheaded digital and e-commerce in the mid-1990s and more recently worked in telecommunications, the diamond industry and now, with Cisco. “The beauty of digital is its fast-moving and highly intelligent beta state.”

Ralph Risk - Managing Director, EMEA, Lightspeed Research Ltd


Ralph is responsible for developing and implementing the marketing strategy for Lightspeed Research (part of WPP) across Europe. He joined the company in November 2005 and is key member of the senior management team, helping successfully grow the business year on year. Ralph has over 14 years marketing experience with over half being within market research.

Yann Motte - Founder & CEO, Webjam


Yann Motte is one of the co-founders and CEO of Webjam. After 5 years in investment banking helping small business owners sell their companies, he spent eight years with Yahoo!, overseeing various teams and business units. Most recently, as VP of Product Management for the Yahoo! Group in Europe, he contributed to the new organisation following the merger with Kelkoo and Overture. Yann established Webjam in 2006 being convinced that the rise in social media will shape consumer and brand behaviour on-line and off-line. He is a graduate from French school of management ESSEC and holds an MBA from Harvard Business School.

 
 
Figaro Digital Seminars
SEO & PPC 4th August 2010
Integrated & Multi-Channel Marketing 11th August 2010
Mobile 8th September 2010
Innovations 14th September 2010
Manchester e-Commerce 16th September 2010
Content Management 29th September 2010
Video 7th October 2010
Social Media 15th October 2010
Paid & Natural Search 27th October 2010
Usability 26th November 2010
Email Marketing 1st December 2010
Hosting 8th December 2010
Display Advertising 15th December 2010
 
 
Previous Seminars
e-Commerce 10th February 2009
Paid & Natural Search 11th March 2009
Design & Build, Usability, and UCD 21st April 2009
Analytics & Behavioural Targeting 19th May 2009
eCRM & email Marketing 23rd June 2009
Social Media 28th July 2009
Mobile 1st September 2009
Paid & Natural Search 30th September 2009
Content Management 6th October 2009
Video 8th December 2009
Hosting 15th December 2009
Paid & Natural Search 20th January 2010
E-Commerce 27th January 2010
Social Media 10th February 2010
Manchester e-Commerce 24th February 2010
Design & Build 26th February 2010
Mobile 17th March 2010
Leeds e-Commerce 24th March 2010
Analyse, Optimise, Realise 13th April 2010
Email Marketing 14th April 2010
Analytics 5th May 2010
Content Management 26th May 2010
Video 16th June 2010
e-Commerce 14th July 2010
Social Media 28th July 2010