| Social Media 28th July 2010: |
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Venue:
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The RSA
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Date:
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28.07.2010
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| Agenda: |
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1.30
Registration
2pm
Introduction
Neil Argent - Publishing Director, Figaro Digital
2.05-2.35
Flemming Madsen - CEO & Founder, Onalytica
Using online conversations to make strategic decisions
Social media has become an integrated part of many organisations’ marketing, brand development and customer service strategy over the past few years. Whilst many organisations are employing tools to monitor and measure the impact that this has on their brand perception, the real winners are those that are analysing the entire online debate to understand who the key influencers are (media or individuals) within their market sector and utilising these players to better position themselves against the competition.
2.35-3.05
Eva Keogan, Social Media Strategist
How to make your social media relevant and engaging in three easy steps
Eva will discuss the opportunities for marketing innovation that are offered by social media and the three step programme for social success in this new arena.
To do that, it's necessary to understand what you are working with so Eva will explain what it's like to be a blogger and the interactions they have with brands - some good, some bad, and also what it's like to be inhouse and agency side too.
3.05-3.35
Matthias Tausendpfund - Solutions Consultant, Open Text
Social Media in an ‘Enterprise Content’ Context
Whether its Websites, Intranets or Extranets: Enterprise Content Management and Social Media foster communication, collaboration and add value to existing content. Understand how you can benefit from Social Media throughout the Enterprise.
3.35-4.05
Afternoon Refreshments
Sponsored by Gamaroff Digital
4.05-4.35
Nick Gillett - Managing Partner, Tangent One
Harnessing Social Media Without Fear
The Internet is a social medium, bringing together millions of users in an environment with few rules or structures - it's a staggering opportunity for marketers, but one that can also be a bit frightening in its fundamental lack of control. This presentation looks at how brands can harness social media by starting and owning debates rather than attempting to change them. It also shows how you can use technology tools and good old human psychology to ensure your brand treads as safely as possible in what can sometimes feel like a minefield as much as a marketing medium.
4.35-5.05
Yann Motte - Founder & CEO, Webjam
Thoughts, Ideas, Opinions ... » Why organisations should consider internal social networks
More and more organisations see the rise of social networks as one of the best channels to keep in touch with their customers and other external audiences. But how will this trend evolve in corporate environments? How can social networks be used more than simply as an internal communications tool to share company news and corporate updates?
5.05-5.15
Break
5.15-5.45
Ralph Risk - Marketing Director, EMEA, Lightspeed Research Ltd
Harnessing Social Media Without Fear Social media – from a consumer’s point of view
How are consumers actually using social media around the world, and what does this mean for businesses wanting to take advantage of this global phenomenon?
Ralph will present recent research that looks at consumer’s attitudes to social media and how they are currently interacting with brands. He will look at what they want from a brand relationship and identify the social media influences that affect their whole purchase process?
5.45-6.15
Patricia Klein - Digital & Social Media Marketing, Cisco
Social Tribes
Cisco has recognised the power of social media, and has taken significant steps to harness it in order to become a more social brand. Like most brands, they are still working toward nirvana. Cisco recognises how much culture change social media both brings and requires, in order to be successful. With several success stories to share, Patricia will open up the dialogue on B2B, social tribes, challenges and what defines success.
Evening Drinks and Networking
Sponsored by Propel London Ltd
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Eva Keogan - Social Media Strategist
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Eva Keogan considers herself a social media evangelist, with a healthy following on twitter and a high profile lifestyle blog focusing on her life in London. She belongs to handpickedmedia, the blogging community and is an active member of British Mummy bloggers, the pioneering group for blogging parents in the UK. She also writes for mumsrock, powderroom graffiti and good toy guide, among others. She is a corporate social media specialist by day and has recently completed a year long project to build the social media marketing efforts for lastminute.com from the ground up; the company was recently quoted in New Media Age predicting a £2m revenue stream from social media in 2010.
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Flemming Madsen - CEO & Founder, Onalytica
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Flemming Madsen is the CEO and founder of Onalytica – a leading provider of forward-looking analytics. Flemming set up the company in 2004 with an initial focus on Social Network Analysis before shifting his attentions to the analysis of the online debate following an assignment with the UK Government’s COI. The company is now 26 strong following a recent heavy recruitment programme and continues to develop and enhance its solutions to support ambitious growth plans.
Prior to starting Onalytica, Flemming worked for a systems integrator in the defence industry and for the Danish Minister of Economics and Taxation.
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Matthias Tausendpfund - Solutions Consultant, Open Text
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Matthias came to Open Text through the acquisition of RedDot Solutions AG in 2006. He is currently working as a Solutions Consultant focusing on Web Content Management and Social Media. Prior to that, he headed the RedDot Field Marketing Team in EMEA and worked in the Open Text Web Solutions Product Marketing team. With more than 10 years in the Web business, Matthias always had a focus on Web technologies, Interactive applications and user experience. He started his career in Marketing and PR at CompuServe/AOL. After that, he joined TOMORROW FOCUS Technologies, a subsidiary of Hubert Burda Media, one of Germany’s largest publishing houses where he held the position as the Head of Marketing and PR.
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Nick Gillett - Managing Partner, Tangent One
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Before co-founding full service digital agency Tangent One, Nick Gillett worked for market leading agencies in mobile marketing and online advertising. Prior to that he was launch ad manager for Guardian Unlimited.
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Patricia Klein - Digital & Social Media Marketing, Cisco
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Patricia Klein is a digital native, also with an extensive background in video production. She graduated in 1992 with Hons from New York University’s Tisch School of the Arts, School of Film and Television. She spearheaded digital and e-commerce in the mid-1990s and more recently worked in telecommunications, the diamond industry and now, with Cisco. “The beauty of digital is its fast-moving and highly intelligent beta state.”
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Ralph Risk - Managing Director, EMEA, Lightspeed Research Ltd
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Ralph is responsible for developing and implementing the marketing strategy for Lightspeed Research (part of WPP) across Europe. He joined the company in November 2005 and is key member of the senior management team, helping successfully grow the business year on year. Ralph has over 14 years marketing experience with over half being within market research.
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Yann Motte - Founder & CEO, Webjam
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Yann Motte is one of the co-founders and CEO of Webjam. After 5 years in investment banking helping small business owners sell their companies, he spent eight years with Yahoo!, overseeing various teams and business units. Most recently, as VP of Product Management for the Yahoo! Group in Europe, he contributed to the new organisation following the merger with Kelkoo and Overture. Yann established Webjam in 2006 being convinced that the rise in social media will shape consumer and brand behaviour on-line and off-line. He is a graduate from French school of management ESSEC and holds an MBA from Harvard Business School.
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Amaze
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Amaze is a pan-European integrated marketing and technology company with digital in our DNA and at the core of everything we do.
We are a New Media Age top twenty interactive agency with offices in London, the North West of England and Brussels.
By applying connected thinking, we work with clients to develop and execute transformational ideas, that enable them to compete, grow and operate more efficiently.
Our comprehensive range of services covers digital marketing and web-based business solutions, through to traditional marketing services including advertising and PR.
Amaze has a proven track record of working with clients including Advantage West Midlands, Coca Cola Enterprises, Lexus, ODEON Cinemas, Opal Telecom, Siemens Enterprise Communications, The Co-operative Group and Toyota.
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Cisco
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At Cisco customers come first and an integral part of our DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success. The concept of solutions being driven to address specific customer challenges has been with Cisco since its inception.
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Gamaroff Digital
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Gamaroff Digital is a growing social media and digital agency presently located in Woking, Surrey. We have recently been acknowledged by Facebook in their Preferred Developer Consultant Program so are perfectly placed to deliver cutting edge projects for our clients.
We develop and produce cutting edge social media and viral marketing campaigns for the biggest brands such as Vodafone, Guinness, Lucozade, Cadburys, Sprite, Carlsberg and more.
We spawned from the top NMA ranked digital agencies in London and broke away to pioneer the new and ever-changing social media industry where we have specialised and are now relied on for an array of strategic and production services. We know how to help brands maintain healthy conversations with their clients, grow their fan base and stimulate viral uplift.
We have a team of highly skilled developers and rich-media designers experienced in social networking APIs such as Facebook, Bebo, MySpace, Google and Hyves. We develop numerous mashups, widgets and applications that link in with the social tools provided by the networks - merging with other marketing channels to provide integrated social media solutions for brands big and small.
If you are looking for an intimate and personable team of individuals who can give you the acute attention you need to realise your goals in the sensitive arena of social media - and who have the added advantage of being fully experienced with premium brands - then you need simply to give us a call to talk through your needs. We have a flawless track record for timing and quality, and we simply do not compromise on any of it.
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Onalytica
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Onalytica is a provider of solutions that analyse the online debate. We analyse the millions of voices on the web to provide both public sector and businesses with insight they can use to action and improve the chances of success in the initiatives they are undertaking.
This insight can be used as a leading indicator or to assist in strategic decision making as it is often an indicator of what is likely to happen in a particular industry.
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Open Text
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Open Text is the market leader in providing Enterprise Content Management (ECM) solutions that bring together people, processes and information. Our software seamlessly combines collaboration with content management, transforming information into knowledge that provides the foundation for innovation, compliance and accelerated growth.
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Propel London Ltd
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Since 2001 Propel London has helped the digital industry to grow by providing a specialised recruitment service to job-hunters and businesses alike. In this fast-growing sector it’s all too easy for recruiters to make big promises and then fail to deliver. Propel London does things differently.
Propel London is made up of real human beings. We get to know the people that we work with and build relationships which last beyond the job hunt. Many of us have hands-on experience of the digital industry. All of us are professionals who have proven success placing candidates in the right jobs for a wide range of digital businesses.
We’re proud of our reputation for being honest with everyone that we deal with. Too often recruiters can seem to muddy the waters – we’re here to make things clear. So whether you’re hiring, want to be hired, or just need some advice, our specialist teams understand the market deeply enough to give you a frank appraisal of what’s available to you and how we can help.
Whichever role you’re looking for – online marketing, account management, media sales, web design, web development, search marketing or affiliates – Propel London makes it easier for you to fulfil your digital potential.
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Tangent One
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Tangent One is an award winning strategic digital communications agency.
Our core focus is to influence consumers through each stage of their engagement with a brand from initial awareness, through involvement and transactions into retention and advocacy.
The best ideas in the world are irrelevant if you can’t bring them to market. Tangent is an ideas business delivering through world class technology, created in-house, in London.
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Webjam
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Webjam helps companies to connect with their customers by providing them with an easy, affordable solution for social publishing and engagement. Our clients manage their own branded and customisable social media environment in which content is created and shared easily, communities grow naturally and social media networks integrate seamlessly.
Founded in 2006 and based in London, Webjam is a Guardian Tech Media 100 company and its platform is being used across a variety of sectors, from the world’s largest media and directory companies, to consumer brands and professional organisations.
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| Figaro Digital Seminars |
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