| Mobile 17th March 2010: |
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Venue:
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The Hospital Club
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Date:
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17.03.2010
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| Agenda: |
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2.00
Registration
2.30-2.35
Introduction
Neil Argent - Publishing Director, Figaro Digital
2.35-3.05
Tim Dunn - Head of Marketing Services, Mobile Interactive Group
New Mobile Technologies
With the development of the mobile landscape and new smarter devices always on the horizon, Tim will take a brief look at how new technologies such as the mobile social community and Augmented Reality are taking shape, and the kind of users, mechanics, and experiences that can be created using them.
3.05-3.35
Alex Meisl - Chairman - Sponge Group,
What is Driving Mobile Marketing Growth?
Alex will talk about what will drive mobile marketing growth and focus on a number of case studies from "Building a Dialogue - a major on-pack campaign for Birds Eye", through to a UK first (which is currently live)- a mobile crediting campaign for Coca Cola as well as what makes a good mobile site and how we helped take Autotrader from 400k PI per month to a top 10 mobile site in 9 months.
3.35-4.05
Ben Scott-Robinson - Creative Director, We Love Mobile
10 common misconceptions about the average mobile user
In light of the announcement of the opening of the MEX Awards competition this week, I thought it might be nice to put together a list of misconceptions that we most commonly see from clients and agencies. The main one, and one of my most fervent bugbears, is what the ‘average’ mobile user wants. Controversial and humorous, I aim to challenge the current thinking around mobile marketing, and look to the future when everyone is part of the "target audience".
4.05-4.35
Break
4.35-5.05
George Crabb - Managing Director, the OTHER media
Making the move to mobile – 10 key steps
A practical guide to designing and building an effective mobile experience. The OTHER media is responsible for the development of the hugely successful ECB Cricket Scoreboard iphone app as well as other high profile mobile projects and this session will take you through the steps necessary in planning and developing a great mobile experience using real world case studies.
5.05-5.35
Alan Moore - Founder, SMLXL
How your business can utilise mobile effectively as a singular communications channel
In the UK mobile penetration rates are at 120%+ yet millions cannot get online. Yet often mobile marketing is still seen as nascent or emergent. Yet there are companies both in the UK and abroad that have worked out viable mobile strategies for commercial benefit.
So thinking through how your business or brand can utilise mobile effectively as a singular communications channel, or as something that is part of a more broader and blended communications initiative makes a great deal of common sense.
My presentation will explore those issues and offer up concrete examples of how to succeed in mobile – a device we increasinly use as our remote control for life.
5.35
Evening Drinks & Networking
Sponsored by Propel London Ltd
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Alan Moore - Founder, SMLXL
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As a co-author of Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. He introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience, and he explored how marketing is best practised in a converged eco-system in the “intention economy”, and described a marketing world that will be redefined by analysing massive flows of communication data. In 2008 Alan was commisioned by Microsoft to write a paper on the potential and the possibilities of the “Mobile Society.”
As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers.
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Alex Meisl - Chairman, Sponge Group
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A seasoned entrepreneur, Alex has been in the new media industry for 20 years, initially as CEO of Legion - Europe’s largest IVR company. Alex co-founded Sponge in 2002. Sponge is the UK’s most successful and longest established mobile agency working across Europe and the Middle East. Clients include Autotrader, Birds Eye, Coca Cola, United Biscuits and Vodafone through to the Press Association, News International and IPC. Sponge currently supplies mobile solutions to over half of the top 20 digital and creative agencies.
Alex has amassed a wealth of experience in direct response, communications and mobile services for agencies/brands, media groups and mobile operators.
In his (limited) spare time, Alex is an avid potter, makes jam and damages vintage cars.
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Ben Scott-Robinson - Creative Director, We Love Mobile
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Ben has been working in mobile since 2001. He started off creating the first interactive mobile products at Hutchison Telecom, now 3. Then he designed Orange’s music and mobile content products.
Ben has worked on numerous creative mobile projects for We Love Mobile, for clients such as BBC, Orange, United Nations, COI, Endemol and Shazam."
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George Crabb - Managing Director, the OTHER media
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George Crabb is the Managing Director of the OTHER media and is responsible for advising a range of clients on how to make the best use of their existing web offerings in the mobile space.
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Tim Dunn - Head of Marketing Services, Mobile Interactive Group
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Tim has been pioneering mobile marketing for over 10 years. Since being a launch member of 12snap UK, he spent three subsequent years at O2 Broker and is now Head of Marketing Services at Mobile Interactive Group, a leading integrated mobile and digital communications business. At MIG, Tim heads up the mobile marketing division conceptualizing, developing and delivering integrated mobile marketing communications for brands such us Shelter, COI, The Guardian, Comic Relief, Rimmel and many more.
Tim brings to the table in-depth knowledge of mobile interactivity and technology - Right from the operator to the consumer level, as well as years of hands-on extensive experience. A fluent communicator with a remarkable understanding of the media mix, Tim is a great advocate for the uptake of mobile marketing.
www.migcan.com
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Mobile Interactive Group (MIG)
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INTEGRATED MOBILE AND DIGITAL COMMUNICATIONS
Mobile Interactive Group (MIG) is an award winning and fast growing privately owned technology company serving the global mobile and digital interactive markets.
Comprising a unique combination of integrated businesses, MIG services include mobile advertising, mobile marketing, mobile billing, mobile messaging, mobile technology and services provision, multi channel digital solutions, mobile internet publishing, experiential design and application development.
With innovation at its core, MIG is creative in its thinking, we thrive on a challenge and deliver engaging multichannel concepts to market that deliver real results for our customers.
Clients include O2, ITV, Vodafone, COI, Virgin Media, Walkers and more.
Endless possibilities...
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