Taking place across two tracks, we’ll be hearing keynote presentations from brands including Reed.co.uk, Channel 4, Time Out, dotmailer, Telefonica O2 UK and more.
Chair introduction - Tim Wade, Managing Partner, Smith+Co Consultancy
Skip Fidura - Client Services Director, dotmailer
Hitting the Mark - Examples Of Email Marketing Best Practice
Discover the key takeaways from dotmailer’s annual email benchmarking report, 'Hitting the Mark'. With case studies from Odeon, FAIRFX, Oasis HR and Barbour, you’ll find out how these brands solved real-life problems using segmentation and automation. The presentation will send you away with new ideas that’ll help you grow your email lists, integrate social into your email programmes and drive engagement and conversion.
Willem Challenger - Video Marketing Consultant EMEA, Brightcove
How to Own Your Video Marketing Strategy
The use of video in marketing continues to grow across all channels, not just social, and brands risk missing out on their chance to integrate video into their wider marketing programmes and own their video experience, especially on their own websites. Willem will give you tips and show best practice examples of how to create a complete strategy that allows you to own your video marketing and produce an unrivalled online experience.
Pete McGarr - Managing Director, Tempero
Commercial Aims And Social Gains: 'Twickets' - A Case Study In Social Innovation
As social media settles down to become just another broadcast advertising channel, is it time to give up on the idea of brands creating social products to build their reputation? Pete says it's not and makes the case through the Twickets story and other case studies in which community spirit is the secret of success.
Andy Iddon - Co-Founder, Building Blocks
Oliver Jaeger - Vice President Global Marketing & Communications, e-Spirit
Transforming To A New Digital DNA
Andy and Oliver will help to demystify digital transformation. They'll present clear advice on how organisations can focus on the four foundational pillars – people, process, platform and performance – to drive change and instil digital into their organisation’s DNA.
Stephen Kenwright - Director of Search, Branded3
Jack Cornwall - Senior SEO Specialist, Sky
Measuring Content Marketing
Stephen and Jack will explain how to find content that isn’t performing, how to identify opportunities for new content and how to KPI the content that’s being created to fill the gaps. They'll also offer some tips for amplification and measuring the ROI of digital marketing efforts.
Kevin Cochrane - Chief Marketing Officer, Jahia
Web Content Management to Digital Experience - History, Vision and Disruption
A tech industry veteran takes the discussion of innovation and focuses it on content management - connecting the dots between past, present and future states.
Coffee and networking break
Figaro Digital 21s
Seven minutes and 21 seconds of condensed insight: our speakers power through their points against the clock.
Danielle Woolley – Customer Success Manager, Adestra
Four Simple Rules For Designing Better Emails
Bruno Berthezene - UK Country Manager, Solocal Group UK
Sophisticating Your Local Brand Engagement
Nicola Green - Director of Communications & Reputation, Telefónica O2 UK
How To Walk The Virtual Shopfloor – CEOs On Social
James Cannings - Co-founder, MMT Digital
Daryl Flack - CIO, AXELOS Global Best Practice
How We Improved Online And Digital Customer Touchpoints for AXELOS
AXELOS, a joint venture company created by the Cabinet Office and Capita plc to run the Global Best Practice portfolio (including ITIL and PRINCE2), approached MMT Digital with a desire to enhance their customer engagement opportunities and increase customer lifetime values by investing more in digital. This presentation will focus on how MMT Digital helped AXELOS achieve their objectives by adopting a highly user-centric, agile and iterative process to deliver their new website, online community and new Continuous Professional Development platform.
Paul Hunter - SEO Account Co-ordinator, Liberty Marketing
The Brand Benefits of Being Reactive
A number of brands have seen benefits when investing in being reactive across social, content and paid channels. Paul will examine where brands have got this right, where they've failed and explain how to stand out when being reactive.
Alex Lockett - UK Managing Director, Stream:20
How Digital Marketing Can Drive Offline Sales
Alex will discuss how Stream:20 work with clients to use online marketing to drive offline sales. He’ll explain how this can be measured to understand the full impact of digital marketing and how to ensure it delivers ROI.
Steve Bennett - Regional Director, Acquia
The Big Reverse of the Web
The current web is pull-based, meaning we visit websites or download mobile applications. But the future is push-based, meaning the web will come to us. This shift represents 'The Big Reverse of the Web'. Steve will explain how to embrace the push-based web across sites, devices and things. He’ll discuss re-architecting digital strategy to build for the future of experience delivery, as well as personalisation and adapting to changing digital behaviours.
Richard Summers – CEO, CrowdCat
The Science of Mass Conversion
Richard will explain how psychology and big data can amplify your marketing.
Dan Ulzhoefer - CEO, UI Centric
Roman Tagoe - Head of Digital Content, Time Out
How We Rebuilt Time Out’s Digital Offering
Find out from Dan and Roman how Time Out has grown and adapted to meet the demands of a digital audience.
Jenna Tiffany - Digital Marketing Strategist, Communicator
British Library: 20% Over Revenue Target Using Email
Jenna will discuss British Library’s recent Magna Carta campaign. Quickly becoming their biggest campaign of 2015, Jenna will explain how British Library put email marketing at the campaign’s heart to achieve 20 per cent ahead of revenue targets and drive 100,000 visitors to the exhibition.
Aaron Suppel - Global Vice President of Digital Strategy, Tahzoo
Transform Your Customer Conversation
Drawing on lessons from the past, Aaron will explore how personalisation technologies represent the best opportunity in decades to reshape the customer conversation, and ask why only a select few companies are seizing the day.
Andy Marshall - Head of User Experience, Rufus Leonard
Five UX Principles To Boost Your Online Marketing
Andy will share insights from the world of UX that you can start applying immediately to enhance your online marketing.
Peter Mason - Founder & Director, Addition+
Programmatic Myths & Realities
What does programmatic really mean and what does it look like in a live campaign context? Peter will explain how marketers are using data and technology to achieve standout results in their online branding campaigns.
Depesh Mandalia - Head of Digital Marketing, Lost My Name
From Start-up to Series: A Thorough Marketing Test & Learn
Described by UK media as a "phenomenon", Lost My Name has grown from a cool idea between friends to become the UK's best-selling picture book of 2014 with global sales of over 750,000. Discover how they found their marketing mojo and adapted as the company grew.
Mark Robinson - CEO, deltaDNA
What Games Can Teach You About Mobile Marketing
The mobile games industry is tough, and many developers are struggling in a saturated marketplace. Some games, however, are bucking this trend, making staggering amounts of money and getting great reviews. So what’s their strategy, and how can mobile marketers learn from this? Mark will discuss the marketing tactics being used to turn the fortune of games around. Take away actionable insights to apply to your own mobile marketing plan.
Coffee and networking break
Mary Harper - Head of Customer and Digital Marketing, Standard Life
Learning From Start-ups To Deliver Customer-driven Digital Transformation
Hear how working with small businesses and start-ups allowed Standard Life to innovate, grow and better meet customers’ evolving needs.
Mark Rhodes – Marketing Director, Reed.co.uk
Building Brand Reach and Performance Across Multiple Platforms
How do you translate a successful TV campaign into a direct response campaign across multiple channels? Mark will discuss reed.co.uk's innovative, cross-channel Love Mondays campaign.
Kate Dale - Head of Brand and Digital Strategy, Sport England
Case Study: This Girl Can
Kate will discuss the strategy behind Sport England’s massively successful This Girl Can campaign and explain the importance of an authentic voice.
Martin Greenbank - Head of Advertising Research & Development, Channel 4
How Online Viewing Is Changing
Martin will discuss a recent study conducted by Channel 4 and Cog Research which found that advertising on TV on-demand players outperforms YouTube for viewer engagement.
Richard Harris - Head of Online Marketing, Paddy Power
It’s All About M&Ms – Mischief & Mobiles
Richard will explain how Paddy Power thinks about its audience and discuss the ways and means of engaging that audience in an increasingly mobile-centric world.
Networking and evening drinks
Early-bird tickets are available until 5 November.
Agencies and technology providers: £395+VAT