Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  • Alex Simonson – VP SDL Campaign Management & Analytics EMEA, SDL

    Alex Simonson – VP SDL Campaign Management & Analytics EMEA, SDL


    Alex has over 20 years’ experience of working with clients, agencies and marketing service providers in delivering data based customer engagement solutions that deliver demonstrable ROI across a wide variety of vertical markets. In the increasingly complex world of customer engagement, Alex currently heads up the Campaign Management & Analytics Team and is responsible for delivering customer experience solutions for clients across EMEA, that allow brands to engage with their customers in the language, media and moment they chose.

    Bruno Berthezene - Group UK Country Manager, SoLocal Group UK

    Bruno Berthezene - Group UK Country Manager, SoLocal Group UK


    Bruno is SoLocal Group UK’s Country Manager and also SoLocal Group’s Global Partnerships and Business Development Senior Manager. As such, he develops partnerships with tech companies, large groups or start-ups. Bruno has been part of SoLocal Group since 2001 and previously worked on strategic planning, strategic research and intelligence, and mergers and acquisitions.
     

    Caroline Rolfe - Global Director of Digital, ghd & Member IDM Digital Council

    Caroline Rolfe - Global Director of Digital, ghd & Member IDM Digital Council


    Caroline joined ghd in September 2014 to spearhead the British brand's digital evolution and drive the ecommerce sales and digital presence in their global markets. She specialises in digital strategy, ecommerce excellence, digital infrastructure and social business strategy. Caroline's background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'ecommerce stripes' at Estee Lauder Companies where she spent over eight years establishing ecommerce within their core brands, including launching clinique.co.uk. She is also an active speaker in the ecommerce industry on a range of subjects, a guest speaker on the IDM digital courses and a member of the IDM's Digital Council. Outside of the day job Caroline is co-owner and commercial director of runninginheels.com which is a womens' lifestyle content website in the UK.
     

    Chris Mellish - Managing Partner, Black Book London

    Chris Mellish - Managing Partner, Black Book London


    Chris has over 15 years' experience of delivering digital solutions for some of the biggest brands in the world. This includes enterprise scale platforms, award-winning creative campaigns, strategic consulting services and innovative media planning and buying. Prior to Black Book Chris spent five years as the CEO of Razorfish in the UK, growing the office to one of the largest and most awarded in the global network.
     

    Claire McArthur - Digital Media Manager, MND Association

    Claire McArthur - Digital Media Manager, MND Association

    Claire is a digital expert with extensive editorial and technical experience. As Digital Media Manager at the MND Association Claire has developed and leads the digital strategy. Working closely with her fundraising colleagues Claire has helped digitise the offline fundraising activity. The Ice Bucket Challenge has become one of the highlights of her career and pushed the charity's digital channels to its limits. Claire gained her experience at the BBC where she worked for over 20 years. Projects included the launch of the BBC local news websites, BBC Blast, Radio 4’s A History of the World in 100 Objects, Video Nation and the Music Machine on BBC Radio 3.
     

    Danielle Woolley - Customer Success Manager, Adestra

    Danielle Woolley - Customer Success Manager, Adestra


    Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with big brand retailers in the UK and Europe including B&Q, Austin Reed, River Island, LK Bennett and The Works, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani is obsessed with helping clients leverage the MessageFocus platform to meet and exceed their marketing goals.

    Darren Sher - Senior Product Manager, Trinity Mirror

    Darren Sher - Senior Product Manager, Trinity Mirror

    Darren leads the product development of the 28 regional online news titles at Trinity Mirror. His role also oversees the native iOS and Android app portfolio of the national and regional titles including The Mirror, Manchester Evening News, Liverpool Echo and more.

    With over 10 years of experience leading major digital brands, Darren has also launched several online businesses of which his first was sold to DMGT to form part of their media recruitment and networking site ProductionBase. Darren is also currently the Director and founder of the ecommerce site GadgetBaby.co.uk
     

    Donal Phipps - Digital Analyst, GE Healthcare

    Donal Phipps - Digital Analyst, GE Healthcare


    As a Digital Analyst working for the Life Sciences Division of GE Healthcare, Donal works across the digital strategy. His current focus is on personalisation and analytics to improve the performance of web, social and apps. A 10-year GE veteran, in his time he has helped deliver innovative mobile applications, a new web platform, events and direct campaigns. A believer that B2B brands should aim for the same gold standards in digital as their FMCG counterparts and that learning through trial and error is the only way to grow, he approaches new channels and projects with optimism and enthusiasm. Except for writing about himself in the third person, which always makes him feel awkward.
     

    Gareth Morgan - Managing Director, Liberty Marketing

    Gareth Morgan - Managing Director, Liberty Marketing


    An internet marketer with over 10 years' experience, Gareth has worked on SEO and pay-per-click campaigns for more than 350 websites. In 2008 he set-up online marketing agency Liberty, now one of the fastest growing in the UK, helping over 100 organisations each month get traffic to their websites.
     

    Grant Maskell - Head of User Experience and Design, Trinity Mirror

    Grant Maskell - Head of User Experience and Design, Trinity Mirror

    Grant is a UX/CX professional with 15+ years experience delivering proven results for companies, clients and agencies. Passionate about great experiences that deliver tangible benefits to businesses, he has spent his career crafting interfaces that engage and excite users. Grant is a lean practioner incorporating the core fundamentals of do, measure and iterate within large organisations.

    Jamie Brighton - Strategic Marketing EMEA, Adobe Marketing Cloud

    Jamie Brighton - Strategic Marketing EMEA, Adobe Marketing Cloud


    Jamie has worked in digital marketing for 14 years, eight of those with Adobe getting passionate with clients about optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in EMEA and APAC, recently covering digital marketing for Adobe in South East Asia for two years. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.

    Jenna Tiffany - Digital Marketing Strategist, Communicator

    Jenna Tiffany - Digital Marketing Strategist, Communicator


    Jenna’s been working in digital marketing for over six years and has experience across a number of industries within B2B and B2C, including travel and financial services. Her experience includes developing and implementing digital strategies across a number of disciplines including email, ecommerce, website development, social media, search, PPC and SEO to drive optimum ROI. At Communicator Jenna helps clients optimise their marketing strategies and tactics.

    Jennifer Jacobs - Customer Marketing Manager, Freesat

    Jennifer Jacobs - Customer Marketing Manager, Freesat


    Jennifer is responsible for defining the customer marketing strategy at Freesat; leveraging customer insight, championing the customer experience, and delivering direct marketing campaigns. Previously Head of CRM at Love Home Swap, the international homeswapping site, Jennifer was responsible for managing and executing the CRM strategy as well as overseeing all social media campaigns. As well as experience in media, tech and the sharing economy, Jennifer has worked in the online gambling industry.
     

    Jim Mason - Executive Director Strategy & Insight, Razorfish UK

    Jim Mason - Executive Director Strategy & Insight, Razorfish UK


    In January 2015 Jim transferred from the Razorfish Atlanta office to join the London team, whose clients include Lloyds Banking Group, McDonald’s UK and Unilever. Jim is a member of the senior leadership team and has established a consultancy practice to drive digital business transformation for leading companies. Jim has 18 years of professional experience solving business challenges for companies. With a focus on the retail industry, he has served a variety of clients including Zappos, Victoria’s Secret, J.Crew, Avon, Nordstrom, Foot Locker, and Tiffany & Co.


     

    Kath Hipwell - Head of Content Strategy, Red Bee

    Kath Hipwell - Head of Content Strategy, Red Bee

     
    Kath leads the strategic element of Red Bee’s content offering, helping brands to define and build their content strategies. She's always looking for ways in which brands can create more gripping and entertaining content that attracts a willing audience. And she's an outspoken proponent of more rigorous planning approaches for video content marketing. Kath is a keen writer and is regularly published in the marketing trade press. She also works on channel strategy and promotional campaigns for BBC Two and BBC Four and as a brand consultant for broadcasters internationally, most recently in Egypt and Croatia.
    Mark Rhodes -  Marketing Director, Reed.co.uk

    Mark Rhodes - Marketing Director, Reed.co.uk


    Mark has worked in digital recruitment for 14 years. As Marketing Director for reed.co.uk, he is responsible for a wide-ranging strategy, which encompasses digital and offline promotion to consumers and businesses. Recent work has included four major national TV campaigns and an award-winning YouTube campaign, which have contributed to reed.co.uk becoming the UK's biggest and best known job site. Before joining reed.co.uk, Mark worked in product, marketing and sales roles, joining Totaljobs.com at its launch in 2000, before moving to Home Office-backed start-up do-it.org in 2002.

    Michael English - Head of Business Development, Celebrity Cruises

    Michael English - Head of Business Development, Celebrity Cruises


    Celebrity Cruises has enjoyed good success with its DMA strategy in the USA in 10 major metropolitan cites including Boston, New York, LA and San Francisco. Celebrity Cruises brings the intensification strategy to London and the South East, headed up by Michael English. With over 20 years' experience in the cruise industry, Michael's goals are to increase brand awareness and deliver new, high value guests to the cruise brand, which continues to win awards for its innovative approach. Partnership and collaboration, both in and out of the travel industry, have driven that success.

     

    Noel Eves - Head of Customer Acquisitions, Graze

    Noel Eves - Head of Customer Acquisitions, Graze


    Noel is Head of UK Customer Acquisition at graze.com, the UK's leading healthy snacking brand, where he oversees all of their online and offline campaigns to recruit new customers. He previously worked for six years at Tesco in a number of roles that included commercial buying, brand management, campaign management and customer insight after starting his career in consultancy at PwC.

    Ollie Lloyd - CEO, Great British Chefs

    Ollie Lloyd - CEO, Great British Chefs


    Ollie started out as a marketing trainee at Unilever and upset many a Eurosceptic by changing the name of Jif to Cif in the UK. He fled to the USA and spent four years building Unilever's brands in partnership with retailers like Walmart, Costco and Dollar General. A highlight was launching Axe/Lynx in North America and pitching the brand idea to a buyer in the conservative South where the brand’s sense of humour didn't translate. He then moved to India to lead a pan-Asian brand development project for Lux, Unilever's largest brand in Asia. A bounce to What If Innovation was short but sweet and in 2005 he set up his own marketing consultancy. In 2009 he co-founded Great British Chefs, the fastest growing food website in the UK which showcases over 100 of Britain's greatest chefs, nearly 3,000 of their recipes and has over 1.3m social media followers.

    Paul Rouke – Founder & Director of Optimisation, PRWD

    Paul Rouke – Founder & Director of Optimisation, PRWD


    Paul started PRWD - a specialist conversion optimisation agency - over 10 years ago, after spending seven years working in usability and customer experience at the UK's largest home shopping business, Shop Direct Group. Paul is regarded as one of the UK’s top experts on conversion optimisation and still maintains a hands-on role in delivering client projects. Recent clients he’s worked with include Schuh, The North Face, Bensons for Beds, Sliderobes and Trend Micro. Paul writes and contributes to a number of digital marketing publications including Econsultancy, as well as delivering in-house training and speaking at conferences worldwide. You can find out more about Paul on the PRWD Website (www.prwd.co.uk) or follow Paul on Twitter @PaulRouke.

    Peter Shea – Formerly Amazon Prime, Amazon Kindle, Sony & Tesco

    Peter Shea – Formerly Amazon Prime, Amazon Kindle, Sony & Tesco


    Pete has had a broad reaching career that has taken him from operations through finance to customer-focused retail and marketing, primarily at Amazon, Sony and most recently Tesco. This has been tied throughout to an obsessive focus on putting the customer first - seeking and developing the opportunities where healthy business activity can deliver life-changing customer experiences.

    Phil Worms - Group Marketing Director, iomart Group plc

    Phil Worms - Group Marketing Director, iomart Group plc


    Phil is Group Marketing Director for iomart Group plc, one of Europe’s largest providers of managed hosting, cloud computing and business continuity services. Having spent 25 years working in the IT industry Phil has just about witnessed the birth of every big tech trend of recent years. He is recognised as one of his industry's brightest thinkers. 

    Phil has also worked in marketing roles for BT, VarTec and Centrica. He set up one of the UK’s first online etailers winning one of the UK’s first ecommerce awards back in 1995. Phil has sat on several national advisory committees. He is now actively involved with a charity that aims to create a digital academy for content creators in Scotland.
     

    Roman Rock - Digital Transformation Consultant, Argos

    Roman Rock - Digital Transformation Consultant, Argos


    Roman managed his family business from the age of 24, before becoming a consultant. Roman has been involved in some of the UK's largest digital transformation programmes, leading transformation and delivery of EE, Orange and T-Mobile's analytics, voice of customer, tag management and testing implementation. Last year he joined Argos to lead the transformation of their testing and optimisation strategy. Roman is a results focus person, who has proven track record of tangible benefits to his clients. Roman has delivered significant business improvement to his clients by creating small teams which focus on fast iterations over longer release cycles.

    Sailesh Jani – Global Business Director of M:United (McCann’s dedicated Microsoft team)

    Sailesh Jani – Global Business Director of M:United (McCann’s dedicated Microsoft team)


    Sail has over 10 years' experience of advertising in the technology sector, driving innovative solutions across brands such as Nokia, Toshiba, Dixons, SEGA, CAPCOM, EA and most recently Microsoft. A Computer Science graduate, Sail started life as a Planner and Graduate Trainee at M&C Saatchi before moving up the ranks at various agencies including GREY London, VCCP, Y&R/Wunderman, and currently heads up the Global Advertising business for Xbox at McCann London.

    Sebastian Dreyfus - Partner/Managing Director, Rosetta Europe & Managing Partner, Razorfish UK

    Sebastian Dreyfus - Partner/Managing Director, Rosetta Europe & Managing Partner, Razorfish UK


    After a career spanning over 21 years in the UK marketing and advertising industry, in 2013 Sebastian established the multi-award wining American agency Rosetta in Europe. Following the creation of the Razorfish Global Network in November 2014, which brought together the core competencies of agencies Razorfish, Rosetta, LEVEL Studios and elements of Nurun, Sebastian was appointed as Managing Partner Razorfish UK in early 2015. Sebastian presents regularly at conferences including the Adobe EMEA Summit in London in April 2015 and the L2 Video & Customer Engagement research briefing in May 2015. He has had his thought-leadership and expertise in customer engagement strategy published by industry and business publications.
     

    Sophie Crosby - Vice President, Insight, Ticketmaster International

    Sophie Crosby - Vice President, Insight, Ticketmaster International


    Sophie Crosby is Vice President of Insight for Ticketmaster International, the leading global ticketing agent. An expert in marketing and analytics in music and ticketing, in her role Sophie focuses on the meaningful delivery of customer data and marketing tools for Ticketmaster International’s marketing teams and their clients. Prior to Ticketmaster, Sophie oversaw online marketing and analytics for a wide range of festivals, tours and concerts for Live Nation (formerly Clearchannel Entertainment). Sophie has held a number of senior marketing positions (domestic and international) across 20 years of working in the music and entertainment industry, including roles at Sony Music, V2 Music, This Way Up Records, Chrysalis Records and EMI.

     

    Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove

    Sophie Rayers – Director of Marketing, EMEA & LATAM, Brightcove


    Sophie is a highly experienced B2B marketing professional, with extensive knowledge of both the digital marketing and digital media landscapes. She has over seven years' marketing experience including prior roles in global product marketing and field marketing at Quest Software (now Dell Software Group) and Webtrends. Sophie holds a Bachelor of Arts degree in Law.

     

    Stefanie Hess - Senior CRM Manager at TUI Travel PLC

    Stefanie Hess - Senior CRM Manager at TUI Travel PLC


    Stefanie is responsible for defining and implementing a common customer contact strategy and CRM Marketing campaigns across 12 European countries in the TUI Group. Stefanie is also product owner for the European-wide roll-out of a common CRM marketing platform consisting of IBM campaign (Unica) and Lyris. Stefanie has six years of experience in the travel industry and is very passionate about data-driven customer insights and how to use them to create unique customer experiences.

    Stephen Kenwright - Head of Search, Branded3

    Stephen Kenwright - Head of Search, Branded3


    Stephen is Head of Search at Branded3 – a search and digital agency based in Leeds and London – and a columnist on searchenginewatch.com. Stephen is from a background in advertising, has an MA in Shakespeare and now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

    Suzanne Jiggens-Johnson - Managing Director (UK), Stream:20

    Suzanne Jiggens-Johnson - Managing Director (UK), Stream:20


    Suzanne is a highly experienced online marketer with a solid background in all online marketing channels. Suzanne also specialises in email marketing and CRM including data, creative, analysis and reporting. She previously headed up the online marketing function of Virgin Megastores and has also worked for companies such as HSBC, Grattan and GE covering a wide range of industries including retail, entertainment and finance. As part of Stream:20, Suzanne has worked on clients such as BSkyB, The AA and Betfair.
     

    Tamta Gamezardashvili - Relationship Manager, Silverpop, an IBM Company

    Tamta Gamezardashvili - Relationship Manager, Silverpop, an IBM Company


    Tamta is responsible for strengthening relationships with existing enterprise clients, offering them appropriate solutions, working with them closely on developing the long-term roadmap, advising on best practices, handling renewals as well as cross-sells and up-sells. Tamta has a portfolio of clients in different industries including retail, travel and finance. Clients include The Jaeger Company, Radley and Co, Credit Suisse, Greenpeace, Agent Provocateur, Caffe Nero and Freesat.

    Tariq Slim - Head of Telco & Tech, Twitter

    Tariq Slim - Head of Telco & Tech, Twitter


    Tariq has over a decade of experience in digital and social advertising sales and business development. Currently leading strategic partnerships with telco and tech key accounts at Twitter, Tariq previously held roles at Facebook and Orange. Tariq has a passion for consulting brands to maximise their use of social platforms for marketing and business objectives with data at the heart of developed solutions and designed strategies.

    Tim Chalklen - Managing Director, Unified Solutions

    Tim Chalklen - Managing Director, Unified Solutions


    Tim is the Managing Director of Unified Solutions and, alongside his business partner and Technical Director Peter Johnson, has navigated the company through interesting and challenging times over the past 20 years. Tim's main passion is making sure that Unified continually evolves so that it is perfectly positioned to ensure customers realise their full digital potential. From his first programming task on a machine with 8MB memory and five inch floppy disks, Tim has embraced information technology and all the benefits it can bring to our lives. Having witnessed the birth and growth of the internet, Tim will continue to encourage everyone to make the most of the opportunities it brings.
     

    Tim Page - VP Revenue, Adaptly

    Tim Page - VP Revenue, Adaptly


    Tim is VP of Revenue at paid social technology specialist Adaptly where he oversees sales, client servicing and operations for the EMEA region. Tim has over 12 years' digital experience working with many prestigious brands in product development and performance marketing. Prior to joining Adaptly, Tim served as Digital Services Director for MediaCom where he developed the agency's digital product offering and led the digital strategy for key clients.

    Zaid Al-Zaidy - CEO, McCann London

    Zaid Al-Zaidy - CEO, McCann London

    Zaid began his career as a Marketing Graduate Trainee at Unilever. There he spent eight years working his way up to the position of Senior Global Innovation Manager on the Lynx/Axe brand.

    His first foray into the agency world was at Mother, where he worked as Strategy Director across Emap, Diageo, Coca-Cola, Boots and the legendary Shane Meadows Somers Town film for Eurostar. Five years later, he left to join RKCR/Y&R as Head of International Planning, leading the effort on Land Rover and Bacardi. He was subsequently promoted to Managing Director of Saint - their 70 strong digital agency - where he lead the agency to two-time agency of the year in 2010.

    After Saint, Zaid returned to his strategic roots, donning the title of Chief Strategy Officer at TBWA. Three years later, he decided to move to McCann London. After just six months at the agency, Zaid was promoted to CEO.
     

  •  

    Marketing in 2015 isn’t just about telling people who you are and what you do. It’s intimately bound up with your brand’s identity, its relationships with consumers and the experiences it provides. The Figaro Digital Marketing Conference is a day dedicated to the issues reshaping brands, and business itself. Join us to make more of your marketing—and for marketing that makes more for you.

    Registration
    8.30am

    Close
    5.00pm

    Drinks & networking
    Until 7.00pm

    The full agenda will be announced shortly. Confirmed speakers include:

    Tariq Slim – Head of Telco & Tech, Twitter
    Your Phone is Changing the World

    Mobile devices are changing the world. Tariq will discuss some of the key trends driven by mobile and share examples of how brands have embraced these trends to evolve the way they connect with their audiences.

    Jim Mason – Executive Director of Strategy & Insights, Razorfish UK
    Sebastian Dreyfus – Managing Partner, Razorfish UK and Partner/Managing Director, Rosetta Europe
    Driving Online Sales via Social Proof

    The retail industry is being disrupted by digital channels that have changed the way we shop and make purchase decisions. However, the ecommerce experiences we offer shoppers today don’t perform any better than they did 10 years ago, and the experiences we offer to 94 per cent of in-store shoppers haven’t changed at all. Jim and Sebastian will share trends and best practices in digital commerce, including the data-driven infrastructure required for meaningful customer engagement and the shifting value exchange between brands and consumers. They'll also discuss how retailers should utilise bricks-and-mortar stores within digital experiences. Find out why social proof is the primary driver of sales online and how the best ecommerce sites are using it.

    Peter Shea – Formerly Amazon Prime, Amazon Kindle, Sony & Tesco
    Yo Mama's a Liar

    We know that everyone lies, from those closest to us to perfect strangers, so why are we so trusting of what our customers tell us? Drawing on some extraordinary research into welfare applications by economists Martinelli and Parker, Peter will look at when people lie, even against their own best interest, and explore how businesses can manage this to make sound decisions.

    Kath Hipwell –
    Head of Content Strategy, Red Bee
    Cracking Social Video: How to Create a Great Story and Engage Your Audience

    Kath will present the case for social video–a crucial new weapon in any brand's armoury–and then outline seven lessons on how to get the best from it. She'll showcase best practice from the worlds of broadcasting and brand marketing, demonstrating how brands can use social video to build storyworlds that activate audiences and amplify wider marketing initiatives.

    Zaid Al-Zaidy – CEO, McCann London
    Sailesh Jani – Global Business Director, M:United (McCann’s dedicated Microsoft team)

    Talking UP – Engaging a Fanbase That’s Probably Smarter Than You

    The latest campaign for the record-breaking Halo game franchise brought fans something bigger than they’d ever seen before. Fans were given a highly intricate, interactive teaser six months ahead of the next installment—in the form of a worldwide hidden challenge. Almost 10,000 teams (of four people each) across the globe signed up to participate in cracking over 100 hidden clues placed both online and offline, developed by McCann London and the creators of Halo, 343 industries.

    Mark Rhodes – Marketing Director, Reed.co.uk
    Building Brand Reach and Performance Across Multiple Platforms

    TV ads drive awareness and help make brands famous. But what does it take for a successful brand campaign on TV to translate into a winning direct response campaign across multiple channels and amongst multiple audiences? Mark will explain how reed.co.uk has innovated across multiple channels to drive awareness and response for its successful 'Love Mondays' campaigns.

    Ollie Lloyd – CEO, Great British Chefs
    Digital Partnership Marketing

    Publishers and brands can create real impact if they work together and go beyond traditional paid-for campaigns. Great British Chefs and Celebrity Cruises will share how they have worked together for the last two years to create innovative digital marketing campaigns and deliver effective results. They have worked together to produce beautiful content that consumers love, events that sell out in minutes and mounted cross-platform campaigns that have generated great engagement. "We are also bringing cakes inspired by one of Celebrity's destinations for those that attend our session - and our cake is GREAT!"

    Tim Page – VP Revenue, Adaptly
    Noel Eves – Head of Customer Acquisitions, graze
    Leveraging and Evaluating Paid Social's Contribution to Bottomline ROI


    Tim will discuss the opportunities and pitfalls that paid social presents and explain how a continuous, structured approach to testing and refinement is the foundation of success. He'll share considerations on how to establish the right balance between people and technology and talk through how the deployment tactics and strategy evolve in order to maintain success for graze. Noel will discuss how graze runs its acquisition activity in the UK and US and how it attributes the long-term value each channel drives for the business. He'll explain how this approach applies to their paid social media activity, addressing one of the main challenges in this context: the benefits and limitations of 'last click' attribution. He will then talk about the work graze have done with Adaptly and Facebook to understand the impact beyond last click. Find out what was learned and how they now think about and use paid social.


    Jennifer Jacobs - Customer Marketing Manager, Freesat
    Tamta Gamezardashvili - Relationship Manager, Silverpop, an IBM Company

    The Creation of a Connected Customer

    Freesat believes that integrating and harmonising data into a single customer view will deliver powerful, data-driven insight that will allow Freesat to analyse a customer’s past behaviour and present activity to deliver tailored and personalised emails. Through the launch of Freesat ID and the overhaul of its customer marketing programme Freesat has gathered significant data about customers and prospects. This year Freesat are integrating a plethora of data sources to create connected customers. Jennifer will share the story of Freesat’s data challenges to date and their plans for the future.

    Chris Mellish - Managing Partner, Black Book London
    Transforming Your Brand for Today's Digitally Enabled Customer

    The experience a customer has with your brand in today’s digitally enabled world is what matters: we have moved from an age of advertising into an age of experience. This change has been fuelled by the way digital technology and its application continues to evolve and disrupt almost every aspect of the way brands have traditionally gone to market. Chris will explain how, as a brand, you can understand the customer experience, how to design for it and how you can prioritise your efforts.

    Suzanne Jiggens-Johnson - Managing Director (UK), Stream:20
    How the Merging of Customer Acquisition and Retention is Impacting the Whole Multichannel Mix


    Stream:20 are seeing the customer acquisition and customer retention teams becoming integrated in their planning and delivery. Whichever team you sit in, this mergence can have a significant impact on your multichannel marketing strategy and, if planned correctly, can help the business reap substantial rewards.

    Gareth Morgan
    – Managing Director, Liberty Marketing
    Advanced AdWords Strategies

    Gareth will take a look at some of the latest and most interesting developments in pay-per-click and the ways brands are using features like RLSA, Gmail Sponsored Promotions and Google Shopping to increase their AdWords ROI.

    Alex Simonson – VP SDL Campaign Management & Analytics EMEA, SDL
    Think Global, Target Local: the Micro World of Marketing

    Micro-targeting. Micro-segments. Micro-moments. Segment of one. These are only some of the terms that have become part of the modern technology vocabulary. The world is changing and potential customer bases are increasing. But actually delivering these concepts is very difficult to do at scale without a proper strategy. Alex will lead a discussion on building a marketing strategy that enables marketers to deliver micro-experiences that increase ROI.

    Paul Rouke – Founder & Director of Optimisation, PRWD

    Forget About Conversion Rates, It’s all About Growth

    Paul will discuss the biggest growth area for marketers: conversion optimisation. He’ll explain why this is so often misunderstood and how it can impact on and grow businesses. He’ll provide practical takeaways and strategies for digital marketers about to start A/B testing to ensure you get the greatest ROI from your activity. Paul will also share the fundamental elements needed to grow your brand and revenue online through data-driven optimisation.

    Stefanie Hess - European CRM Manager, TUI Travel PLC
    Personalised and Automated Email Campaigns that Deliver Business Results

    Stefanie will explain how TUI Group has set up behaviour-driven, personalised and automated email campaigns that convert customers to make holiday bookings. Find out at what point in the customer journey automated campaigns create the best results and how testing can further optimise performance.

    Jenna Tiffany – Digital Marketing Strategist, Communicator
    Context is the Future of Email

    Contextual email marketing allows you to go one step further than traditional personalisation by tailoring your email’s content on the basis of device, location, time and many other factors, creating a truly tailored customer experience. Jenna will present practical examples of where effective contextual email marketing has delivered success with case studies on The Co-operative Electrical and other high street brands.

    Donal Phipps - Digital Analyst, GE Healthcare
    Social Listening for Scientists


    Donal will outline the social listening and analysis techniques used by GE Healthcare to discover conversations, interpret meaning and create better content for its customers. As a B2B company serving researchers, pharmaceutical companies and clinicians, the task of finding customers' social conversations couldn't be solved with the more widely-known social listening tools. Working with listening partner Bottom Line Analytics, GE Healthcare created a new process to capture relevant conversations, categorise the discussions into meaningful subject hierarchies, then uncover trends and relationships between the data which helped to create the right content, in the right place, at the right time.

    Jamie Brighton - Strategic Marketing EMEA, Adobe Marketing Cloud
    Adobe 'Marketing Beyond Marketing' Track: The Third Wave of Digital Transformation

    In his seminal 1980 book The Third Wave, futurist Alvin Toffler described how society evolves in waves: each new wave builds on and puts aside the previous societal wave. The world of digital marketing is experiencing a similar transformation, though it's not taking centuries to change. Jamie will kick off the Adobe 'Marketing Beyond Marketing' track with a look at the current state of digital marketing. He'll present a way of thinking about digital maturity and discuss the lessons we’ve learned on the journey so far.

    Stephen Kenwright - Head of Search, Branded3
    What is the Future of SEO?

    Google’s guidelines have barely changed in 10 years so how has SEO changed so much? Staying ahead of the curve is incredibly difficult because it only takes one announcement to force businesses to completely change their strategies. Stephen will talk about the tactics that many businesses still utilise but should probably stop (before they’re told to stop) and the tactics that very few businesses are using but which will be big in the coming years. After all, SEO is the only 20 year old marketing channel where you can still be an early adopter.

    Figaro Digital 21s: Seven minutes and 21 seconds of condensed insight: our speakers power through their points against the clock

    Tim Chalklen – Managing Director, Unified Solutions
    Digital Print to Make You Think

    Claire McArthur – Digital Media Manager, MND Association
    Ice Bucket Challenge – How to Fan the Flames

    Darren Sher – Senior Product Manager, Trinity Mirror
    Grant Maskell – Head of User Experience and Design, Trinity Mirror

    Lean Product Development: A Mirror App Case Study

    Bruno Berthezene – Group UK Country Manager, SoLocal Group UK
    Sophisticating Your Local Brand Engagement

    Ticket cost:
    Brands and not-for-profit organisations: £195+VAT. Please contact emma.robson@figarodigital.co.uk to book.

    Agencies, technology companies, consultants and recruiters: £495+VAT. Please book online here or email richard.desousa@figarodigital.co.uk.

    Buy two tickets and receive a third at half price.

    Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.

    Social Media / Content Marketing / Customer Experience / New Tech / Mobile Marketing / More


     

  • Adaptly

    Adaptly


    Adaptly develops media technology solutions for successful advertising on autonomous marketing platforms like Facebook, Twitter, and Kik. Adaptly combines the most essential set of technology and services to support marketers and agencies of any size. The company's clients include PepsiCo, MasterCard, Fox, Dominos, Philips, and hundreds more. Adaptly's technology can be deployed in any market, and integrates with numerous media inventory sources, which provides advertising partners with a seamless international multi-platform solution. Adaptly is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles, and London.

    Adestra

    Adestra


    Founded in 2004, Adestra set out from the beginning to be the most respected email service provider (ESP). Well over 300 organisations globally and over 4,000 marketers across both B2C and B2B sectors work with their technology, people and deliverability solutions to generate effective email marketing that powers successful communications campaigns. Follow Adestra on twitter @adestra.

     

    Adobe

    Adobe


    Adobe keeps your ad campaign on point, on time, and on budget. Effective advertising starts with putting the right message in front of the right people at the right time. Adobe® Media Optimizer, part of the Adobe Marketing Cloud, gives you a single view across your media channels, so you know which placements and messages are producing the best results. What's more, by giving you a precise forecast of how your advertising will perform, Adobe can help you make the most of every dollar in your budget.
     

    Black Book London

    Black Book London


    Black Book London is a strategic digital consultancy. Marketing, advertising and commerce continue to evolve at pace and understanding what is at stake and what it takes to compete in today's digital world requires fresh thinking and new ideas. Our approach helps brands transform and optimise their business unlocking new value and growth in the process.
     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Brightcove Inc.

    Brightcove Inc.


    Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world's professional digital media. The company's products include Video Cloud, the market-leading online video platform and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,350 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs.
     

    Building Blocks

    Building Blocks

    Building Blocks build digital capabilities for global organisations to help them get closer to their customers.

    The agency works with clients to identify digital opportunities that will increase revenues, develop relationships and improve efficiencies.

    Their creative, technical and operational expertise then put those opportunities into practice - rapidly, reliably and at scale.

    With a team of over 70 people based in Manchester and San Francisco, Building Blocks works alongside its clients from strategy through to roll-out, implementing and integrating digital platforms that help drive their business forward.

    The agency is often engaged by large organisations that recognise their existing web infrastructure is no longer fit for purpose, and needs modernising and consolidating to create a solid foundation on which to build their future. In many cases, the work they do instigates a complete transformation of their online customer experience.
     

    CMO.com by Adobe

    CMO.com by Adobe


    CMO.com by Adobe delivers marketing insights, expertise and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources. We offer daily exclusive content—thought leadership, interviews with industry leaders, insight, features, news, and slide shows from across the industry—content you won’t find anywhere else. We also offer two weekly newsletters: Top 10 Insights and News In Review, which are free to subscribers. You can follow us on Twitter and Facebook.
     

    Communicator

    Communicator

    For over a decade Communicator has served marketers to help them build longer, more profitable relationships with their customers through the use of targeted and relevant communications.

    Communicator technology provides their customers with everything they need to send sophisticated, engaging email and mobile campaigns. This is underpinned with tools to increase your social reach and acquire new customers, capturing preferences with web data capture for a full cross-channel marketing experience.

    Strategy and Account Management are at the forefront of what Communicator do to ensure your success, always focusing on continued revenue growth through data-driven messages to the right person at the right time. The company has developed a strong client base spanning the globe, working with over 250 clients to deliver digital communications to over 250 countries, in excess of 30 languages. Their success has grown through the continuous development of their technology and by establishing an innovative culture which ensures delivery beyond expectation.

    Great British Chefs

    Great British Chefs


    Great British Chefs is the fastest growing food website in the UK and gets over 950,000 visits and 2.2 million page impressions a month. With a social media following of 1.3 million, Great British Chefs is a pioneer in the area of digital publishing. Working with a diverse range of brands from Celebrity Cruises through to Cath Kidston, American Express, Welsh Lamb and a host of tourism boards, Great British Chefs delivers integrated marketing campaigns that have impact. In autumn 2015, Great Italian Chefs will launch, a new English language website that will showcase the finest chefs in Italy and their recipes.

    iomart

    iomart

    iomart is one of the UK's leading providers of cloud computing services. From a single server through to private cloud networks, iomart specialises in the delivery and management of mission-critical hosting services, enabling customers to reduce the costs, complexity and risks associated with maintaining their own cloud applications. By physically owning and managing its own infrastructure, including state-of-the-art data centres in eight locations across the UK and a private, fast fibre network, iomart offers world-beating levels of service to its customers. The Group offers a unique 100% uptime guarantee with all hosting services being engineered to ensure no single point of failure.


     

    Liberty Marketing

    Liberty Marketing


    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.


    McCann London

    McCann London


    Founded in 1927 McCann London is a full service communications agency and part of the McCann Worldgroup. With extensive experience in creating impactful and compelling work; helping brands to find their place in the universe, and in people’s lives. It is home to some of the World’s most famous brands including MasterCard, L’Oréal, Microsoft, Nestlé and Subway. McCann is a company built on truth, and the power of truth to transform brands and businesses, encapsulated in their mantra, ‘Truth Well Told’.

    PRWD

    PRWD


    PRWD are a full service Conversion Optimisation agency who deliver the best ROI your marketing budget can buy. Based in the UK, their expert team use psychology, UX principles, conduct user research and data analysis. The insights from which feed into A/B or Multivariate tests which deliver on average 541% return on investment. Clients include: The North Face, Bensons For Beds, Schuh, The Student Room Group, Trend Micro, Sliderobes, Vans and Speedo but to name a few. Follow PRWD on Twitter @PRWD.

    Razorfish Global

    Razorfish Global


    Razorfish Global is a network of leading digital agencies within Publicis Groupe that brings together customer experience, technology and intelligence to drive business transformation for clients on a global scale. Its 4,500 team members and 42 worldwide offices span Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.

     

    Red Bee

    Red Bee

     
    We’re the creative agency born in TV. We plan, create and manage video-driven content for brands and broadcasters on any platform.

    The thing that makes us different from other digital, branding or content agencies is our unique heritage in broadcasting.

    We’re an agency that was born in broadcasting, so we draw upon years of TV expertise and a sharp understanding of brands to make gripping and effective content that attracts, rather than interrupts, your audience.

    We work with clients like Barclays, BBC, Hyundai, Halfords, UKTV, Which? and Whitbread to define editorial positioning, plan content against measurable objectives, create brand worlds and tell great stories.

    SDL

    SDL


    Everything you need to deliver unique and personal customer experiences.

    SDL Customer Experience Cloud (CXC) is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences


     

    Silverpop, an IBM Company

    Silverpop, an IBM Company


    Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM’s ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.
     

    Stream:20

    Stream:20


    Stream:20 is a leading digital marketing consultancy. We help clients plan and implement digital marketing strategies to drive revenue. We often commence with a gap analysis of a client’s existing digital activity then provide short and mid-term solutions to achieve significant revenue growth. Our expertise spans all digital marketing disciplines.
     

    Unified Solutions

    Unified Solutions


    We're more than just a digital media agency. We provide a complete digital solution that delivers a consistent, connected and relevant experience for your customers throughout their digital journey with you. We believe that when executed well, digital can benefit individuals, communities and businesses alike. We've evolved over the last 20 years in line with the digital revolution and continue to be motivated by the success our clients enjoy when they realise their own digital potential.

    Upfront

    Upfront


    Upfront is a full service business development agency famous for helping digital agencies win big. Upfront keep you top of mind with key marketing and digital decision makers with a winning combination of email, social media, events, PR and the good old fashioned phone call until the timing is just right. When you work with Upfront, it’s all about results.

  •  

    The Figaro Digital Marketing Conference - Royal College of Physicians, London, 16 July 2015

    Registration
    8.30am

    Close
    5.00pm

    Drinks & networking
    Until 7.00pm

    Making more of marketing: how customer experience can expand your brand

    #FigDigConf
    @Figaro_Digital
    figarodigital.co.uk/Conferences.aspx

    Marketing in 2015 isn’t just about telling people who you are and what you do. It’s intimately bound up with your brand’s identity, its relationships with consumers and the experiences it provides. The Figaro Digital Marketing Conference is a day dedicated to the issues reshaping brands, and business itself. Join us to make more of your marketing—and for marketing that makes more for you.

    9.00am – 1.00pm
    Track 1: Customer Experience Explained
    Brush up your CXpertise

    2.00pm – 5.00pm
    Track 1: Online // Offline // No line
    Adapting to omnichannel

    9.00am – 1.00pm
    Track 2: Marketing Beyond Marketing hosted in partnership with Adobe
    Software, hardware, everywhere: creating marketing’s future

    2.00pm – 5.00pm

    Engagement+
    Context → Content → Convenience → Conversion

    Ticket cost:
    Brands and not-for-profit organisations: £195+VAT. Please contact emma.robson@figarodigital.co.uk to book.

    Agencies, technology companies, consultants and recruiters: £495+VAT. Please book online or email richard.desousa@figarodigital.co.uk.

    Buy two tickets and receive a third at half price.

    Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.

    Social Media / Content Marketing / Customer Experience / New Tech / Mobile Marketing / More
     

  • Starting with Social

    Starting with Social

    Amanda Neylon, Head of Digital at Macmillan Cancer Support, explains how the charity is embedding social media throughout the organisation and discusses what that means for their staff, culture and strategy.
    Moss Bros: The Transition from Traditional to Digital

    Moss Bros: The Transition from Traditional to Digital

    Matt Grisman, Database Services Manager at Moss Bros Group, explains how email has shaped the retailer's multichannel strategy.
    New Digital Journeys

    New Digital Journeys

    Matt Bush, Director of Performance Agency at Google, discusses the interface between search and video and explains how brands can adapt their campaigns to optimise impact.

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