Internet Marketing Seminars | Digital Events | Online Seminars by Figaro Digital
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  •  Ben Carter - Marketing Director, notonthehighstreet.com

    Ben Carter - Marketing Director, notonthehighstreet.com


    Ben is Marketing Director of notonthehighstreet.com, one of the UK's fastest growing ecommerce businesses. He’s responsible for developing and executing the marketing strategy across all paid, owned and earned channels as the company embarks on its next phase of growth.

    Prior to joining notonthehighstreet.com, Ben was Digital Director at Betfair. He co-wrote the UK's first guide to Digital Marketing, part of the Dummies Series, and has run his own Digital Marketing Consultancy, Evolv Digital, since 2005. Ben is also a Non-Executive Director of the Lily Foundation, a charity that is dedicated to finding a cure to Mitochondrial Disease.

     Ben Cordle - Senior Marketing Manager, Time Out

    Ben Cordle - Senior Marketing Manager, Time Out


    Ben is the senior marketing manager at Time Out, with responsibility for brand communications, PR, acquisition campaigns and research and insight. Prior to this he worked in marketing innovation at Cancer Research UK, and also has over seven years’ experience in multi-channel consumer publishing with some of the UK’s biggest brands.

     Jodi Gothold - Digital Manager, Content & Technology, UNICEF UK

    Jodi Gothold - Digital Manager, Content & Technology, UNICEF UK


    Jodi has worked in digital across various sectors since 2003. She has experience in developing and implementing digital strategies, delivering web and mobile projects and driving digital marketing, social media and content plans. Most recently Jodi has worked within the charity sector to bring a more strategic approach to digital. She focusses on driving awareness of digital and its power within fundraising and supporter engagement.

     

     Joe Griffiths - Senior Search Strategist, Branded3

    Joe Griffiths - Senior Search Strategist, Branded3


    With an extensive background in marketing and online PR, one of Joe’s many attributes is his ability to successfully integrate SEO strategies with all areas of a client’s marketing and PR process, harmoniously merging aspects of a creative outreach campaign and off-page SEO with that of the online strategy. Joe heads up two of Branded3’s biggest accounts, Virgin Holidays and Ladbrokes.

     

     Jonathan O’Brien - Online Content Assistant, Waterstones

    Jonathan O’Brien - Online Content Assistant, Waterstones


    When working on the shopfloor of Waterstones on Oxford Street, Jonathan O’Brien created @WstonesOxfordSt which quickly grew into one of the most popular corporate Twitter accounts in the country. He was promoted into Waterstones Head Office in late 2013 and now works on the company’s broader social media channels. He has worked as a freelance Twitter writer for ITV's Through the Keyhole (@ThroughKeyhole) and Take Me Out (@TakeMeOutUK). He also runs @Horrorsc0pes and has just finished writing The Horrorscopes Astrological Almanack to be published by Constable & Robinson in October 2014. He would really, really like a day off.

     

     Samir El-Alami - Marketing Director

    Samir El-Alami - Marketing Director

     
    Samir El-Alami is the marketing director at a high growth early stage gaming startup. He has a wide range of experience within the finance, social, dating, and gaming industries. Samir specializes in high growth potential startups, previously with Badoo & Lovestruck to name a couple.

    Samir is a marketing aficionado with extensive, hands on & strategic, experience within product, brand, affiliate, mobile, email, PPC, display, SEO, and ATL marketing.
     

     Tim Ewington - Co-Founder & Strategy Director, ShortList Media

    Tim Ewington - Co-Founder & Strategy Director, ShortList Media


    Tim is co-founder and strategy director of ShortList Media, publisher of ShortList and Stylist magazines, the daily emails Emerald Street and Mr Hyde and, most recently, NeverUnderdressed, the hourly, digital fashion brand. ShorList Media was the Small / Medium Enterprise of the Year in 2012-13 and in the Sunday Times Hot 100.

     Tim Lion - European Head of Social Media, Sony

    Tim Lion - European Head of Social Media, Sony


    Tim is an experienced leader and innovator with a broad media background. Specialising in platform and channel strategy and tactical implementation, he is skilled in content creation, deployment and management; with a strong focus on measurable, results driven execution of business objectives across all comms channels. He prides himself on helping businesses achieve their goals through clear, honest and straightforward communication.

     

     Tom Grinsted - Product Manager - Core Mobile Applications, Guardian News and Media

    Tom Grinsted - Product Manager - Core Mobile Applications, Guardian News and Media


    Working for Guardian News and Media, Tom is Product Manger for core mobile and tablet applications including the Guardian and Observer iPad editions, and live news apps for BB10, Android, and iOS. With over a decade of experience in creative technical development, he has worked with clients including IWM, London 2012, The Education Department, The Wellcome Trust, and of course the Guardian and Observer. Tom now specialises in mobile and tablet product development.
     

     Xavier de Lecaros-Aquise - Co-Founder, Girl Meets Dress

    Xavier de Lecaros-Aquise - Co-Founder, Girl Meets Dress


    Xavier’s fashion rental e-tailer GirlMeetsDress.com has made its mark internationally from day one. It has won numerous awards, including Drapers’ ‘Best Etail Innovation’ and was featured in Real Business magazine’s ‘Future 50’. GirlMeetsDress.com hires out over 4,000 designer dresses and accessories from over 150 international designers.

    Ben Magee - Senior SEO Account Coordinator, Liberty Marketing

    Ben Magee - Senior SEO Account Coordinator, Liberty Marketing


    Ben is an online marketer that has helped a range of companies from start-ups to national brands to grow online. He has been practicing SEO and inbound marketing for over three years and is a senior member of the Liberty team, helping to develop and implement SEO strategies for organisations all over the UK.

    Ben Murphy - Senior Sales Manager, Quantcast

    Ben Murphy - Senior Sales Manager, Quantcast


    Ben started his career with media agency PHD where he planned and bought media for the BBC and Volvo. He spent seven years working in radio (Classic FM and Capital Radio) and in 2009 moved to BskyB as online and mobile controller. Before taking on his current role at Quantcast he was Head of FMCG at Yahoo!

    Charlie Johnson - European Digital Media Director, Digital Element

    Charlie Johnson - European Digital Media Director, Digital Element


    Charlie Johnson is Digital Element’s Business Development Director for the UK and Ireland. Charlie brings over seven years' worth of digital expertise to the team including specialisation in the areas of ecommerce and geographic rights management, and has experience working with clients in both the UK and throughout Continental Europe.

    Christopher Wellbelove - Senior Digital Brand Manager, BT

    Christopher Wellbelove - Senior Digital Brand Manager, BT


    Christopher has worked for BT for over 15 years with online experience in both B2B and B2C. He led the first use of social media within the BT Global Services division, developing their social strategy and delivery of a comprehensive presence across a number of social networks. More recently he has been developing digital engagement strategies for the company's next generation access programmes.

    Dan Claxton - Creative Director, BD Network

    Dan Claxton - Creative Director, BD Network


    Dan is an award winning creative director who has been making things up for over ten years. He has worked for some of the world's biggest brands around including Coca-Cola, Peugeot, Nintendo and Orange. Dan joined BD in 2006 and has helped grow and develop some of the agency's biggest accounts and BD's creative product. He enjoys his job and still comes to work with a smile on his face.

    David Burgess - CEO, Reading Room

    David Burgess - CEO, Reading Room


    David is the UK CEO of Reading Room. He's been with the company for 12 years, and in this time he has delivered many open source and proprietary projects. He has a background in product design and believes in a design ethos that creativity is the sum of strategic thinking, design, copy and technical development rather than solely aesthetic.

    David Crawford - Managing Director, Branded3

    David Crawford - Managing Director, Branded3


    As a highly-respected digital and marketing specialist, David came to Branded3 in January 2013 as Managing Director. Having held senior digital roles in major integrated agencies as well as his own consultancy business, David has developed and implemented digital strategies for international brands as diverse as Bentley, Disney, UPS and American Airlines.

    David Schneider - Co-Founder, That Lot

    David Schneider - Co-Founder, That Lot


    David Schneider is an actor, writer and director probably best known for his work in I’m Alan Partridge, Mission: Impossible and 28 Days Later. He set up the social media agency That Lot in 2013 with David Levin (the Tweeter responsible for @BBCTheVoiceUK, @The_Dolphin_Pub and more). He and his team provide content for brands including HTC and L’Oreal and make viral videos and pictures for clients such as the Huffington Post, the BBC and Channel 4. David also gives workshops and talks on social media for clients including the Guardian and BBC News. His Tedx Talk Is The Internet Making Us More Stupider? will be online soon.

     

    Dela Quist - Founder & CEO, Alchemy Worx

    Dela Quist - Founder & CEO, Alchemy Worx


    Dela isn’t one to hold back on challenging statements. Passionate about email marketing and about the value of email as a marketing tool, Dela has all the research and statistics at his fingertips to prove his arguments.
     

    Dr Paul Marsden - Digital Strategist, Syzygy

    Dr Paul Marsden - Digital Strategist, Syzygy


    Dr Paul Marsden is a consumer psychologist, writer and researcher with a passion for branding, trends and technology. He’s a champion of brand utility and open innovation and an expert in opinion leader research. Paul has a PhD in social psychology and is the author of Connected Marketing (Elsevier) and The Social Commerce Handbook (McGraw Hill). He’s also Managing Editor of Social Commerce Today and a contributor to New Scientist and The Psychologist. Paul is a Fellow of the Royal Society of Arts and an associate of the FutureLab network of strategic marketing consultants. He works as a freelance digital strategist (SYZYGY group), a qualitative researcher (Brand Genetics) and is Co-founder of Brainjuicer Ltd.

    Howard Beader - Vice President of Product Marketing, SDL

    Howard Beader - Vice President of Product Marketing, SDL


    Howard Beader is the Vice President of Product Marketing for SDL where’s he’s responsible for driving the go-to market strategy, solution marketing plans and tactics globally across SDL’s Customer Experience Cloud solution portfolio. Before joining SDL, Howard was Vice President of Product Marketing for Oracle’s Fusion Middleware portfolio. He’s also been Group Product Manager at Microsoft, has worked at Enterprise Mobility start-up organisations and been director of product marketing and solution management with SAP AG.

    Jennifer Watkiss - Head of Marketing Communications, Adestra

    Jennifer Watkiss - Head of Marketing Communications, Adestra


    Jennifer has been marketing to, for, and with B2B technology companies for the past decade. In her current role at Adestra, she leads client marketing, where she brings her deep knowledge of and passion for technology solutions to the realm of email marketing.

    Jonathan Hill - Founder/Director, 1minus1

    Jonathan Hill - Founder/Director, 1minus1


    Jonathan has held several senior creative and marketing roles in UK agencies, including Silicon Graphics & Aspective, before founding 1minus1 in 2004. With over 16 years experience in creative technical development he started the agency having seen an opportunity to really make a difference to clients looking for good, UK based app development. Specialising in new technologies in web and mobile, the agency has worked with some brilliant clients, great projects and won great awards. Jonathan is now focussing on driving and growing the core mobile service to a global market.

    Jonathan Setty - Sales Director, MoPowered

    Jonathan Setty - Sales Director, MoPowered


    Jonathan has worked in ecommerce for 10 years and takes a data-driven approach to marketing. Prior to joining MoPowered, he spent three years at display advertising giant Criteo. There he managed relationships across the travel and retail verticals working with brands such as British Airways, TUI Travel, Waitrose, ASDA and Selfridges. Jonathan has helped develop MoPowered’s mid-tier offering, which is where he anticipates the greatest shifts towards m-commerce as more retailers look to benefit from the mobile shopper.

    Jonny Davies - Customer Success Director, Pure360

    Jonny Davies - Customer Success Director, Pure360


    Working in email marketing for over four years, Jonny Davies is currently working as a Customer Success Director for a major ESP, Pure360. Managing some of Pure360's top customers such as the NHS, Brighton & Hove Albion, Amnesty International & Lulu Guinness, his experience covers many industries.

    Karen Webber - Marketing Director, Axonn Media

    Karen Webber - Marketing Director, Axonn Media

    Karen Webber is the marketing director at content marketing agency Axonn Media, home to ContentPlus and NewsReach. Karen has worked in journalism and marketing roles for the past 12 years, both in her native South Africa and in the UK.

     

    Katrina Brownless - Senior Marketing Executive, Scoot Business Directory

    Katrina Brownless - Senior Marketing Executive, Scoot Business Directory


    Katrina is a Senior Marketing Executive with over six years marketing experience in compiling and delivering marketing strategies with extensive knowledge and skills in email marketing, lead generation strategies, social marketing and product management.

    As Senior Marketing Executive at Scoot, she understands that sustainable long term success and growth is built upon providing outstanding customer service at all times. 

     

     

    Liam Tuvey - Head of Strategy, e3

    Liam Tuvey - Head of Strategy, e3


    Liam leads e3's strategy team which helps clients define their digital proposition; how they should be working in the digital space to best meet the challenges that they face as an organisation. Liam has over ten years’ experience in the technical/digital space and has a deep understanding of web technologies. Prior to e3, Liam worked at Mason Zimbler in a campaign planning role for clients including Microsoft, VMware, Google, Vodafone and Nuance. In his current role, he is responsible for the strategic direction of all e3 clients.

     

    Martin Leguay - Senior Planner, BD Network

    Martin Leguay - Senior Planner, BD Network


    Martin Leguay has ten years' experience as a strategic planner working across a series of award-winning agencies. As a Frenchman with an impeccable English accent, Martin started off working at Ogilvy & Mather in Paris before moving to Fitch in London where he worked on the BA, Nokia & Microsoft accounts. He then moved to 20.20 as a brand strategist and worked on brands such as B&Q and Sony. Martin joined BD Network in May 2012, where he has helped grow and develop some of the agency's biggest accounts, with a particular focus on Virgin Media and Peugeot.

    Mary Whittaker - Digital Communications Executive, Amnesty UK

    Mary Whittaker - Digital Communications Executive, Amnesty UK


    Mary manages Amnesty UK’s mass email programme, online campaign actions and leading from within the digital team on the SMS action network (Pocket Protest). She began her career in book publishing but soon moved into digital, initially as web editor for a small magazine using search marketing and email to drive subscriptions. Mary then crossed over into the charity sector to join the web and publishing team at UNICEF UK, where she briefly worked as workstream lead for SoccerAid 2010, before moving to Amnesty UK.

    Michael Barber – Head of Product Marketing, Communicator

    Michael Barber – Head of Product Marketing, Communicator


    Michael has been sending email campaigns for around nine years, including for one of the world’s largest business software firms. At Communicator he is responsible for all aspects of marketing, specialising in developing new software and services to meet the needs of Communicator’s customers.

    Nick Moutter - CEO & Founder, Admedo

    Nick Moutter - CEO & Founder, Admedo


    Nick Moutter is CEO and founder of Admedo, the self-serve RTB advertising platform. Having worked in the digital industry for around a decade and successfully founding an advertising company previous to Admedo, Nick has a rich understanding of the digital landscape, performance advertising and ad tech. With a focus on technology for relevancy, Nick has worked in various capacities at companies such as M.I.G and Buy Your Car to optimise advertiser, publisher and user experience. When he is not running a successful advertising platform he is mentoring aspirant start-ups

    Robin Beech - Head of Digital, Jacques Vert

    Robin Beech - Head of Digital, Jacques Vert

    The Jacques Vert Group is one of the leading British Fashion Houses with over 1,850 outlets in the UK, Europe and Canada, producing nine British brands synonymous with quality womenswear. Robin leads the Digital and Social Marketing Team at Jacques Vert Group, focusing on the delivery of customer experiences online and through their CRM and retail loyalty programs.

     

     

    Steve Rotter - Vice President of Digital Marketing, Brightcove

    Steve Rotter - Vice President of Digital Marketing, Brightcove


    Based in Chicago, Steve is a senior marketing executive with over 20 years’ experience. Before working at Brighcove he held roles at Adobe Systems, Q-Links Technologies, Motorola and more. Steve’s areas of specialism include – but aren’t restricted to - marketing strategy, business growth, content marketing and social media, demand generation, product launches and new market penetration.

    Tim Hurles - Creative Director, we are experience

    Tim Hurles - Creative Director, we are experience


    Tim Hurles has been a Creative Director in digital agencies for over 10 years, having started out as a digital designer 16 years ago. Before joining we are experience, Tim lead creative teams in London for WPP agency Good Technology and his own creative consultancy, Bankside Design, as well as for Dublin-based agency Interactive Ocean. Throughout his career, Tim has developed creative concepts and digital platforms for the likes of Google, Adidas, Microsoft, Audi UK, Levi’s Europe, Save the Children UK, General Motors, Bentley and Sony Playstation.

    At we are experience, Tim has driven the creative output for the agency including the acclaimed new website for Cineworld and the newly designed website for Transport for London, which has recently launched in beta.
     

  • Planning for Growth

    From analytics to video, from charities to finance, The Figaro Digital Marketing Conference features expert speakers from a diverse range of disciplines and industry sectors. Catch up on the latest developments, hear the smartest comment and come away with insight you can really act on. If it’s happening in digital marketing, you’ll be hearing about it here.

    Book your tickets HERE

    Ticket cost: £495+VAT

    WOLFSON THEATRE

    9am
    Chairman
    Jon Fortgang, Figaro Digital

    9.15-9.25
    Chairman
    Samir El-Alami
    Growing Like a Startup

    Samir has worked exclusively with startups throughout his career. He loves big growth and big ambition. He has seen many amazing success stories, and a few disheartening failures. Larger companies can learn a lot from exciting agile startups. Samir will present his views on growth, scalability, structure, product and planning - from a startup perspective.

    WOLFSON THEATRE


    9.30-9.55
    Steve Rotter - Vice President of Digital Marketing, Brightcove
    Video Moves Business - Converting Browsers to Buyers with the Power of Video Marketing

    Is your content marketing strategy working? Despite the hype and enthusiasm surrounding content marketing, many marketers are still uncertain about the business value. This session will answer critical questions about content marketing with hard data. Steve will present the latest research results and best practice examples from organisations winning with content marketing and video. Session attendees will also receive a complimentary copy of the 2014 Global Content Marketing ROI and Conversion Report.

    WOLFSON THEATRE

    10.00-10.25
    Tim Ewington - Co-Founder & Strategy Director, ShortList Media
    Tolstoy, Tasty Burgers and Cats That Say Yum

    Tim will explain how ShortList Media created the successful digital dailies Emerald Street and Mr Hyde. He'll discuss creating large, loyal digital audiences and offer his own insight into balancing value for subscribers with the need to make money.

    SELIGMAN THEATRE

    10.00-10.25
    Xavier de Lecaros-Aquise - Co-Founder, Girl Meets Dress
    Girl Meets Dress - The Search for the Marketing Equation

    In just four years Girl Meets Dress has re-invented the once antiquated designer dress rental space. The company now has over 4,000 stock keeping units from 150 international designers. Co-Founder Xavier will tell the story behind Girl Meets Dress - the startup, the brand and the venture-backed business it is today.

    10.30-10.45
    Figaro Digital 21s

    WOLFSON THEATRE

    Dr Paul Marsden - Digital Strategist, Syzygy
    20 Things 2013. One Internet year. One Illustration

    Karen Webber - Marketing Director, Axonn Media
    The 7 Habits of Highly Effective Content Marketers

    SELIGMAN THEATRE

    Jonathan Hill - Founder/Director, 1minus1
    How to Avoid Functionality Frenzy

    10.45-11.05
    Break

    11.10-11.20
    Figaro Digital 21s

    WOLFSON THEATRE

    Dan Claxton - Creative Director, BD Network
    Martin Leguay - Senior Planner, BD Network
    The Evolution of Branded Content: Automotive

    SELIGMAN THEATRE

    Christopher Wellbelove - Senior Digital Brand Manager, BT
    Top Tips on Growing Your Twitter Following

    WOLFSON THEATRE

    11.25-11.50
    Howard Beader - Vice President of Product Marketing, SDL
    Five Truths for Future Marketers

    The average millennial checks their smartphone 45 times a day, and is 56 percent more likely to discover brand content on social networks than via search engine or traditional email. This session will focus on five key ways that marketers must adapt to engage the next generation of highly connected and informed consumers whose digital preferences are vastly different and may not respond to traditional marketing tactics.

    SELIGMAN THEATRE

    11.25-11.50
    Charlie Johnson - European Digital Media Director, Digital Element
    Nick Moutter - CEO & Founder, Admedo
    Why Advertising Relevance Matters: Using IP Geolocation Data to Instantly Connect with Local Visitors

    IP-based localisation or the geotargeting of ads has long been identified as a key enablers of higher returns. The ability to target ads across platform, from desktop to mobile based on highly accurate, location-specific information right down to postal code sector, improves the precision of campaigns and equals a dramatic reduction in wasted page impressions. Digital Element and Admedo will explain how SMEs such as meals.co.uk are using their knowledge of web visitors’ location to engage customers from the very first interaction. 

    WOLFSON THEATRE

    11.55-12.20
    David Crawford – Managing Director, Branded3
    Joe Griffiths - Senior Search Strategist, Branded3
    Content Really is Still King

    This session and case study will detail the benefits of developing a content-led strategy for one of Branded3’s major clients in the travel sector; a worldwide leading tour operator. David will show how the implementation of user-focused content can drive business from acquisition right through to engagement and critically, conversion.

    SELIGMAN THEATRE
     
    11.55-12.20
    Robin Beech, Head of Digital, Jacques Vert
    Michael Barber, Head of Marketing Services, Communicator
    Delivering an Ultra-personalised Experience Through the Email Channel

    Robin will share his experience of moving Jacques Vert from a fashion concession business to an established online retailer, competing with the likes of John Lewis and Debenhams by delivering against a digital strategy based on ultra-personalised communications. He’ll share some insight into how this strategy has driven email to be the most successful online channel for ROI, and explain how important the concept of engagement has been to Jacques Vert’s segmentation and targeting.

    WOLFSON THEATRE 

    12.25-12.50
    Dela Quist - Founder & CEO, Alchemy Worx
    Email Marketing 3.0 is Coming: Are You Ready?

    Email marketing 1.0 was batch and blast. Email marketing 2.0 – where we are now – is all about utilising big data to segment and target campaigns and use triggered emails based on subscriber behaviour. Dela will discuss email marketing 3.0 and show how smart marketers have started to move towards a more proactive approach where email is used to create demand for your products and services. Find out how to leverage the power of email within your own programme to make subscribers more likely to pick your products and services. 

    SELIGMAN THEATRE

    12.25-12.50
    Tim Hurles - Creative Director, we are experience
    Smart City: Designing London's Services

    we are experience have been working with government organisations in London, including Transport for London and the Metropolitan Police Service, focusing on how technology influences service provision and use. Tim will discuss the role service design plays in that process and explain why systems need to be examined as a whole in order to provide connected, integrated services.
     

    12.50-13.45
    Lunch

    13.50-14.00
    Figaro Digital 21s

    WOLFSON THEATRE

    Ben Magee - Senior SEO Account Coordinator, Liberty Marketing
    20 SEO Quick Wins That Can be Done in an Hour

    SELIGMAN THEATRE

    Ben Murphy - Senior Sales Manager, Quantcast
    Changing the Rules

    WOLFSON THEATRE

    14.05-14.30
    Jonathan O’Brien - Online Content Assistant, Waterstones
    Waterstones on Twitter: 140 Characters in Search of a Story

    @WstonesOxfordSt is one of the most successful, engaging and best loved commercial Twitter accounts in the UK. Jonathan O’Brien, its creator and sole operator, will explain how he started the account while working as a Waterstones shop floor bookseller, how he established a consistent and unique tone of voice, created viral videos and images without any marketing budget and, more recently, how the account has started to effect the company’s wider digital marketing.

    SELIGMAN THEATRE

    14.05-14.30
    Katrina Brownless, Senior Marketing Executive, Scoot Business Directory
    Jennifer Watkiss, Head of Marketing Communications, Adestra
    Modern Marketing Tech + Classic Marketing Psychology = Engagement WIN!

    The holy grail of email marketing is subscriber engagement. But how does a modern marketer cut through the noise? Katrina Brownless from Scoot and Jennifer Watkiss from Adestra will share how, using modern marketing technology and old-fashioned human nature, Scoot and Adestra put together an engagement programme that delivered unprecedented levels of conversions for their online directory products.
     
    WOLFSON THEATRE

    14.35-15.00
    Mary Whittaker - Digital Communications Executive, Amnesty International UK
    Jonny Davies - Customer Success Director, Pure360
    Protecting Individuals Through Email Evolution

    In this session Jonny and Mary will show you how Amnesty adapted their communications for the digital world. They will focus on how Amnesty use creative email campaigns to raise awareness alongside using integrations to better engage with their audience.

    SELIGMAN THEATRE

    14.35-15.00
    Jonathan Setty - Sales Director, MoPowered
    Challenges and Choices When Going Mobile - What to Consider When Deciding on Your Strategy

    In this session Jonathan will explore some of the most effective ways for online merchants and brands to future-proof their business, deliver ROI and manage the cost of ownership.

    WOLFSON THEATRE

    15.05-15.30
    David Burgess – CEO, Reading Room
    You Might Not Care But You Should: How Open Source Can Deliver Online Success

    Open source has long been perceived as an anarchic, many-headed creature. But we’ve recently seen a growing acceptance of it, and the introduction of government standards. David will explain how open source can be used in the enterprise environment and discuss the practical considerations that need to be taken into account in order to make it work.

    SELIGMAN THEATRE

    15.05-15.30
    Liam Tuvey - Head of Strategy, e3
    Curing Sea Blindness: Telling the Royal Navy’s story

    From pirate-hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis, yet many people don’t truly understand its role or relevance in today’s society. Discover how e3 is meeting this challenge, by working with this unique 500 year-old organisation to inform, educate and inspire through the power of digital storytelling.

    15.30-15.45
    Break

    WOLFSON THEATRE

    15.50-16.15
    Ben Carter – Marketing Director, Not on the High Street
    Planned Spontaneity in the Age of Reactive Media

    Ben will explain how NOTHS is building its mass market relevance with a reactive and always-on media strategy.

    SELIGMAN THEATRE

    15.50-16.15
    David Schneider - Co-Founder, That Lot
    Cutting Through on Twitter

    David Schneider, comedian, writer and founder of social media agency That Lot, shares some insights on how brands and businesses can cut through the noise on Twitter with a look at techniques such as reactive listening, instant response and live-Tweeting as well as the use of Vines, comedy, TV-style scheduling and original formats and events.

    WOLFSON THEATRE 

    16.20-16.45
    Tim Lion - European Head of Social Media, Sony
    The Content Production Process: Less is More

    In his presentation Tim will explain why, when it comes to content production, less is more. Drawing on his experiences at Sony, where his remit covers 21 different markets, he will discuss the challenge of maintaining a consistent brand voice across multiple territories and languages.

    SELIGMAN THEATRE

    16.20-16.45
    Jodi Gothold - Digital Manager, Content & Technology, UNICEF UK
    UNICEF UK's Partnership with Soccer Aid 2014 and the Glasgow Commonwealth Games 2014

    This year has seen and will see many major, international sporting events. UNICEF UK are proud to be part of two of these events taking place later in the year - Soccer Aid 2014 and the Glasgow Commonwealth Games 2014. A lot of strategic development and planning needs to go into these partnerships in order to gain new, long-term supporters and increase brand awareness. This case study explores the careful collaboration and process development required to ensure successful digital engagement.
     
    WOLFSON THEATRE

    16.50-17.15
    Ben Cordle - Senior Marketing Manager, Time Out
    Personae Services: Catching Up With Cultural Explorers

    Ben is the Senior Marketing Manager at Time Out, with responsibility for brand communications, PR, acquisition campaigns and research and insight. He’ll be discussing Time Out’s recent development of audience personae and looks forward to seeing if he can spot the ‘social adventurers’ and ‘cultural explorers’ among Figaro Digital’s conference delegates.
     
    SELIGMAN THEATRE

    16.50-17.15
    Tom Grinsted - Product Manager - Core Mobile Applications, Guardian News and Media
    Building in the Open - Techniques, Pitfalls and Lessons From the Guardian's New Product Development

    The Guardian, over the last 18 months, has been completely redeveloping its portfolio of products, from its beta responsive website, to its suite of new apps, to the tools used in the news room. It's done this as much in the open as possible. This open approach brings with it huge rewards - for users, marketing, and the business. But it also brings challenges - both internally and externally. Tom will go on a whistle-stop tour of what he's seen at the Guardian, and the lessons we can all learn from it.

    5.15-7pm
    Evening drinks and networking sponsored by Research Now

    Book your tickets HERE

    Ticket cost = £495+VAT

    Buy two tickets and receive the third ticket at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.

     

  • 1minus1

    1minus1


    1minus1 creates websites, web applications, mobile applications, applications for the desktop and other digital media such as animations, illustrations, presentations and movies. They are digital specialists – it's all they do. Since they began in 2004 they have built solutions for clients ranging from some of the biggest companies in the world, to some of the smallest.

    Adestra

    Adestra


    Founded in 2004, Adestra set out from the beginning to be the most respected email service provider (ESP). Well over 300 organisations globally and over 4,000 marketers across both B2C and B2B sectors work with their technology, people and deliverability solutions to generate effective email marketing that powers successful communications campaigns. Follow Adestra on twitter @adestra.

     

    Alchemy Worx

    Alchemy Worx


    Alchemy Worx is the only digital agency with a total focus on helping clients grow their business through email marketing. Their team of experts provide strategy, planning, design and copywriting to production, testing, reporting and analysis for clients including Tesco, Aviva, Carphone Warehouse, BBC Radio 1 and Radio 2.
     

    Axonn Media

    Axonn Media

    Axonn Media's speciality is achieving results for online clients by making it easy for them to tap into the incredible opportunities offered by content marketing.

    Established in the late 1990s, Axonn has been producing online content for more than a decade. At the last count, we had published more than 3.5 million articles and 26,000 videos – figures that are rising by tens of thousands every month.

    Axonn bring together a wealth of editorial and production experience, advanced technology and state-of-the-art online marketing expertise to maximise the effects of your content marketing.

    BD Network

    BD Network


    We pride ourselves on our independence, which allows us to ensure innovation, creativity and delivery is at the heart of our business.

    Founded in 1990, we employ over 120 talented individuals in London and Melbourne. We value long-term client relationships based on partnership and mutual respect; working with leading brands such as Peugeot, Arla and Coca-Cola for more than 10 years.

    We've been integrated since day one, creating ideas that can go anywhere. We’re as comfortable delivering a TV spot as we are creating a multi-channel retail campaign (or even both at the same time). We know how to connect with consumers - from their local supermarket to their latest smart phone, and everything in-between.

    We are skilled in TV, Outdoor, Press, Digital, Social, Mobile, Shopper, Experiential, Sampling, Content, Promotion, On-pack, Integrated, PR, Sponsorship.  
     

    Branded3

    Branded3


    Branded3 is a specialist SEO and digital agency, offering an interdependent approach to clients which involves looking at a project from all aspects of digital marketing to deliver a seamless solution. Using this approach, Branded3 acts as an extension of the client’s team, ensuring all SEO and digital strategies feed directly back into their business and marketing objectives, delivering high-quality results which make a material difference to the bottom line.

    As a team, Branded3 is now over 50-strong and growing all the time, with offices in Leeds and London. Branded3’s enviable client base is at the centre of everything they do, with a dedicated client services team to ensure that the agency doesn’t just offer a service, it offers an experience.
     

    Brightcove Inc.

    Brightcove Inc.


    Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world's professional digital media. The company's products include Video Cloud, the market-leading online video platform and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,350 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs.
     

    Communicator

    Communicator


    Communicator was founded in 2003 with one single goal: to ease the process of managing marketing campaigns. For the last decade they've served marketers to help them build longer, more profitable relationships with their customers through the use of targeted, relevant communications. Communicator love marketing that works for the marketer and the customer. Multi-channel marketing and consumer interaction is essential to building brand communications and driving revenue from new and existing consumers in the current market. To facilitate this, Communicator provide technology-based solutions, strategy and expertise across email, mobile, social and web with targeted online and offline advertising and editorial, to provide true multi-channel value. Communicator's success is defined by the results they achieve for clients.

    Digital Element

    Digital Element


    Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 per cent of the internet and the most accurate IP geolocation data available today. Most of the world's largest networks, websites, video portals and social networks deploy Digital Element’s IP technology to target advertising, localise content and video streaming, manage geographic rights and enhance analytics.

    e3

    e3


    e3 is one of the UK’s largest independent digital marketing agencies. We work with national, international and globally recognised brands to define and deliver their digital proposition across multiple channels, specialising in strategy, mobile, campaigns, social and design and build.

    Working from London and Bristol studio locations, with over 15 years’ experience in digital and a team of over 60 digital specialists, e3 has steadily grown into an award-winning digital agency and consistently features in the NMA / eConsultancy Digital Top 100. Clients include Kia, Orange, Royal Navy, Clarks and the National Trust.

    Liberty Marketing

    Liberty Marketing


    Looking for an online marketing agency that you can trust with your website, your brand and your goals? Then work with Liberty. Our team of experienced SEO specialists, website copywriters, Pay Per Click advertisers and social media marketers know how to achieve the results you need.


    MoPowered

    MoPowered


    MoPowered provides online merchants and leading brands with a complete suite of mobile commerce solutions including tablet and smartphone apps and end-to-end, fully transactional mobile websites. This enables any sized online business to showcase their goods and services via a fully mobile-optimised experience leading to higher conversion, and increased sales through the mobile channel.

    Peer 1 Hosting

    Peer 1 Hosting


    Peer 1 Hosting was founded in 1999 and is one of the world's fastest-growing hosting providers. From entering the UK market in 2009, they are already the second largest managed hosting company in the country. From the outset they have enabled their customers to realise the full potential of the web and focus on what they do best, not their supporting infrastructure.

    Peer 1's cloud, managed and dedicated hosting solutions are delivered through 16 data centres located around the globe (including the greenest in the UK), 20 points of presence and a 25,000 mile, wholly-owned 10Gbps FastFiber Network™ which only carries their customers’ traffic.

    Clients include: Shazam, Freesat, Debenhams, Waitrose, Elsevier, Boohoo.com, Missguided, The British Red Cross and Vanquis Bank.

    Pure360

    Pure360


    Pure360 is an email and SMS marketing provider who specialise in helping businesses get the best results from their campaigns. Pure360 work with over 1000 organisations including brands such as Rightmove, Virgin and innocent drinks. You won’t find a team more passionate about improving results together. Our customers stay with us through choice, not contract, and they tell their friends about us – but never their competitors. Members of the DMA, we’ve recorded a 10% higher open rate for our customers than the DMA average, leading to higher clicks and conversions for your email marketing campaigns.

    Quantcast

    Quantcast


    Quantcast is a digital advertising company specialised in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world's leading advertisers and publishers and brings accurate audience measurement to over 100 million web destinations.

     

    Reading Room

    Reading Room


    Reading Room is an international award winning Forrester Wave™ Top 10 digital communications business that delivers excellence in client user experience upon leading web technology platforms since 1996. They are headquartered in London with offices in Manchester, Brisbane, Canberra, Melbourne, Sydney, Singapore and Hong Kong, and have more than 200 staff.

    Reading Room create leading digital communication and technical solutions for a wide range of clients across varying sectors including government, not for profit, healthcare, financial services, B2B, arts, leisure and consumer. They lead in digital strategy as an end to end services agency providing clients with consulting, technical and creative services on all aspects of their digital communications.

    Research Now

    Research Now


    Research Now, the global leader in digital data collection, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognised as the market research industry’s leader in client satisfaction.
     

    SDL

    SDL


    Everything you need to deliver unique and personal customer experiences.

    SDL Customer Experience Cloud (CXC) is an integrated technology platform that enables companies to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences


     

    Syzygy

    Syzygy


    Syzygy, a full service digital agency (WPP), create interactive brand experiences for the world’s leading companies. Whether it’s a website, online campaigns, search, social or mobile, they help brands beat competition, stay ahead of the digital technology curve and deeply connect with their consumers. Check out the blog: socialcommercetoday.com
     

    Upfront

    Upfront


    Upfront is a full service business development agency famous for helping digital agencies win big. Upfront keep you top of mind with key marketing and digital decision makers with a winning combination of email, social media, events, PR and the good old fashioned phone call until the timing is just right. When you work with Upfront, it’s all about results.

    we are experience

    we are experience


    we are experience was established in 2003 to meet the challenges faced by clients who knew they needed more specific skills in user centred design than full services agencies could offer, but struggled to find suitable substitutes.

    Our business has evolved from a small usability and accessibility agency to become one of the country’s leading user experience design and digital research businesses, who have pioneered the use of rapid prototyping in across mobile, web and TV.  


  • Look who’s talking
    Organisations confirmed include BT, Guardian News & Media, Time Out, UNICEF, Waterstones and many more. 

    Hear what they’re saying
    Our expert speakers will showcase specific campaigns and case studies from across the digital spectrum. They’ll share their insight into the latest tools and tech, discuss developments in strategy and consumer behaviour and explain what’s worked for them and why.

    What you won't get here are sales pitches or promotions. Just the sharpest and most objective analysis of the digital matters that matter.

    Details:

    8.15am

    Registration

    5.15 - 7pm
    Evening drinks and networking

    Book your tickets HERE

    Ticket cost = £495+VAT

    Buy two tickets and receive the third ticket at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.

  • D-Day As It Happened - The Art Of Storytelling In A Connected World

    D-Day As It Happened - The Art Of Storytelling In A Connected World

    Adam Lawrenson, Creative Director at Digit, discusses the agency's work with Channel 4 and explains why, in multichannel storytelling, it's the details that matter.
    The Experience of Words Beyond SEO

    The Experience of Words Beyond SEO

    Figaro Digital 21s: Ioana Mucenic, Visionary Managing Partner at pastel.
    What Do I Do With all this Data?

    What Do I Do With all this Data?

    Skip Fidura, Client Services Director at dotMailer and Chris Boddice, CRM and Digital Marketing at ODEON, explain how they created hyper-personalised marketing emails.
    Navigating the Digital Ocean

    Navigating the Digital Ocean

    Paul Wander, Co-Founder at Inviqa, explains how organisations are shaping their digital engagement strategy in the face of rapid technical challenges.
    Designing an Optimal Mobile App Experience

    Designing an Optimal Mobile App Experience

    Brands have a daunting hurdle in front of them: how to satisfy their users’ expectation for an exceptional user experience on mobile devices. Stewart and Alex will talk about how they addressed this challenge in designing the new Dulux colour visualiser mobile application.
    Thank You Google! Why Search is Finally About Marketing, Not Manipulation

    Thank You Google! Why Search is Finally About Marketing, Not Manipulation

    Chris Pitt, SEO Specialist at Vertical Leap, discusses raising your overall visibility in search.
    Tractors and Toothbrushes: A Personal Journey Through Great Content and Conversions

    Tractors and Toothbrushes: A Personal Journey Through Great Content and Conversions

    Figaro Digital 21s:Jake Dubbins, Managing Director at Media Bounty.
    123

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