Join us for a full-day event at The Emirates Stadium in London and hear from almost 50 speakers from some of the UK’s leading brands and agencies.
What does transformation mean? It means adapting to changes in technology and understanding consumer behaviour. It means adopting new working practices and managing constant change. Most of all it means living in a world where consumers engage with brands in their own time, on their own terms, for as long as those brands remain relevant.
Jon Fortgang - Editor, Figaro Digital magazine
Derren Sequeira - FMCG Lead, Facebook UK
The full agenda will be announced shortly. Confirmed presentations include:
Matt Bush - Head of Performance Agency, Google
New Digital Journeys
Constant connectivity is changing our behaviours. Matt will discuss how search and media consumption are evolving in this multi-device, always-on world and share his thoughts on how brands can adapt communications and campaigns to optimise impact.
Simon Carter - Executive Director of Marketing, UK & Ireland, Fujitsu
DigitALL or Nothing
We often think of digital as the silver bullet that will address business and economic challenges. But for some the shift to digital delivery is challenging. In a Figaro Digital Marketing Conference exclusive, Simon will deliver new research from Fujitsu into progress on digital delivery, examining in detail different sectors and the varying expectations of customers. He’ll discuss the many aspects of delivery and focus on the winners and losers in this brave new world.
Aaron Suppel - Global Marketing Manager, American Express
How American Express Deliver Personalised Content: True Individual Customer Experience
Aaron will discuss the core business principles essential for a successful content experience management strategy. He'll explain how empowering editors, driving scalability and responsive web principles have all enabled American Express to deliver unique, personalised experiences to their customers around the globe.
Andy Hood - Head of Emerging Technologies, AKQA
Transforming into the New Normal
With technology advancing at high speed and digital the new normal, businesses are asking how they can stay relevant. Start-ups have been a source of inspiration for larger corporations – demonstrating flexibility and speed in unlocking new revenue streams and exploiting technology to fulfil their customers’ needs. Andy will explore the key factors in successful digital transformation and explain what we can learn from start-ups to accelerate innovation.
Richard Harris - Head of Online Marketing, Paddy Power plc
World Cup 2014: The Social World Cup
Richard will explain how Paddy Power drives engagement through social data and channels and discuss the success of #GoBrazilNuts during this year’s World Cup.
Andy Sandoz – Creative Partner, Havas Work Club
“Hello, I'm Drunk”
Andy will explain how creativity happens and discuss the importance of mistakes, especially in a world about to be dominated by robots. En route he’ll consider pop-neuroscience, shark attacks and Rick Rubin.
Jonathan Whiteside - Co-founder, Building Blocks and Kyle Cassidy - User Experience & Site Optimisation Consultant, Building Blocks
Transforming One Small Experiment at a Time
Digital transformation isn't a project - it's continuous: small experiments which lead to a culture of improvement through learning. Jonathan and Kyle will discuss how to plan and test for continual user experience improvements to ensure your optimisation goals are aligned with your organisation's overall annual objectives, with practical measuring and reporting tips.
Dr. Stephen Streater - CEO and founder of Forbidden Technologies plc
Cloud Collaboration & Competitive Advantage
Stephen will be drawing on his experience both as a technology entrepreneur and an academic specialising in AI to discuss new forms of collaboration.
Stefan Finch – Technical Principal/Co-founder, Graph
How to Ensure the Successful Launch of a Complex Digital Product
Stefan advises clients on technical strategy and designs high-performance/high-availability digital solutions that enable organisations to deliver more of their services online. He’ll be sharing his extensive experience of successful launches.
Kristine Berry-Trow - Strategic Accounts and Marketing Director, Capita Translation and Interpreting
Translation is Not Enough: 10 Tips for Going Global
Translating your website is great for engaging with international customers, but translation on its own isn’t enough. Kristine will explain how to ensure international customers get the best possible experience from your website and marketing comms.
Dan Bond - Head of Digital Marketing, Adestra
Email: The Insight Factory - Lessons from a Single Campaign
Dan will be drawing on a decade of experience in email marketing and explain why the channel still provides such powerful consumer insight and ROI.
Gez Daring - Business Development Director, KMP Digitata
If it Ain't Broke, Fix It! Finding New Ways to Sell and Be Useful
How to navigate the ever-changing digital landscape by focusing on the one consistent source of digital disruption – the user.
Bruno Berthezene - Group UK Country Manager, Solocal Group
Multichannel Marketing Strategies: New Ways to Engage with Customers and Drive In-store Footfall
Tips and tactics for improving engagement and conversion rates.
Evening drinks and networking
Book your tickets HERE
Ticket cost: £495+VAT
Buy two tickets and receive the third ticket at half price. Call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.