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Digital Marketing Conference 12 July 2012 :

Venue: International Coffee Organisation
Date: 12.07.2012
Digital Marketing Conference 12 July 2012 - Venue1 Digital Marketing Conference 12 July 2012 - Venue2 Digital Marketing Conference 12 July 2012 - Map
http://www.cavendishconferencevenues.co.uk/noho-soho-conference-venues/location/
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Agenda:


Digital marketing now requires a fully integrated approach. This conference will bring you the latest insights from across all digital sectors. If you need access to the sharpest thinking and most effective analysis, it's a vital knowledge-sharing session.


Who can attend?
The Figaro Digital Conference is tailored to the needs of senior directors, managers, heads and CMOs from across the digital spectrum. The event is open to brands, agencies and technology suppliers.

What to expect
This will be a day-long, two-track event combining keynote presentations and panel sessions covering the integration of social media, mobile, email, video, search and display. Speakers from some of the UK’s leading brands, agencies and technology companies will be presenting practical, actionable advice and case studies.

Details
8.45am Registration
6.30pm Close

Register for your place here

Full delegate ticket cost: £345 + VAT.
Early bird ticket cost of £245 (+ VAT) until Friday 11 May 2012.
Buy two tickets and receive the third ticket at half price. Call 0207 8703380 for group discounts and direct bookings.

 

Anthony Mullen - Senior Analyst for Interactive Marketing (EMEA), Forrester Research

Anthony Mullen - Senior Analyst for Interactive Marketing (EMEA), Forrester Research


Anthony is a Senior Analyst serving Interactive Marketing Professionals at Forrester Research and specializes in EMEA, mobile, search, emerging technologies, social, and display. Before joining Forrester, Anthony worked as an independent consultant for numerous telecom and media publishers in Europe covering mobile, television, and Web. This work included delivering marketing strategies, research, product development, and prototypes for the BBC, Vodafone Global, Deutsche Telekom, and many other leading brands.
 

Ben Harris, Managing Director - New Brand Vision Group

Ben Harris, Managing Director - New Brand Vision Group


Ben Harris started New Brand Vision Group in 2002 to deliver websites that improve client businesses for the best possible return on their investment. He remains at the helm and is involved in all client projects. A frequent contributor to business publications, Ben has appeared in TV programs such as News 24 and Working Lunch, and is on BBC's and ITV's panel of experts.

He has been interviewed for over 50 business publications including Sunday Times, Management Today, The Guardian and The Independent. Ben also makes a great cup of tea.

Caroline Rolfe - Head of Online, Links of London and Folli Follie

Caroline Rolfe - Head of Online, Links of London and Folli Follie


Caroline has been working in the luxury retail sector for over 11 years and for the majority of that time has been focused on Ecommerce. She spent over 7 years with Estee Lauder Companies playing a major role in launching their ecommerce business in the UK and establishing marketing and growth strategies for the brands. She has also worked in high street fashion for Arcadia group and is currently the Head of Online for Links of London and Folli Follie. At Links she is responsible for the full scope of their Ecommerce business globally - including online marketing, multi-channel retailing, fulfilment, customer service and technology developments. She is also a member of the Institute of Digital & Direct Marketing (IDM) Digital Council.
 

Ceanne Fernandes-Wong - Marketing Manager, THE OUTNET

Ceanne Fernandes-Wong - Marketing Manager, THE OUTNET


Ceanne Fernandes-Wong was appointed Marketing Manager for THE OUTNET.COM in March 2009. Ceanne looks after the entire marketing function managing a dynamic team across the following channels: Email, CRM, Search, Affiliates, Social Media, Advertising & Partnerships and Mobile.

Prior to joining THE OUTNET Ceanne was E-commerce Manager at Ted Baker. During her time there she re-launched their e-commerce website. As Online Marketing Manager at UKTV she gained key experience of 360 marketing for content and the integration of television and digital. Ceanne has also worked for PAA, Tag and Sledge.
 

Craig Sullivan - Group Customer Experience Manager, Belron

Craig Sullivan - Group Customer Experience Manager, Belron


Craig is a User Experience champion with a wealth of experience gained working with high street retailers and leading brands. His skills base includes UX, Usability testing, User Centred Design, online marketing, customer insight, web analytics and multi-variate testing.

Craig looks after the Customer Experience for Belron's web platform and increases the value of visitor traffic through blending usability, user experience and conversion optimisation - in ways that are great for customers *and* the Belron business model.

He looks after 35 international sites using optimisation, web analytics and customer insight techniques to drive engagement and conversion.
 

David Barker - Director of Communications, Breakthrough Breast Cancer

David Barker - Director of Communications, Breakthrough Breast Cancer


David began his Marketing & Communications career in the financial and business to business sectors. His move into the voluntary sector was driven by a passion ‘to do something more meaningful than making dull products look exciting’. He joined Breakthrough in January 2010 where he is responsible for the full range of Brand & Communications disciplines. Previously he headed up the team at the British Heart Foundation. David is a passionate advocate for anything digital and is a regular speaker at a wide variety of conferences and seminars.
 

Hari Saini - Director Client Success, StrongMail

Hari Saini - Director Client Success, StrongMail


As StrongMail's Director of Client Success, Hari Saini helps leading brands successfully leverage social media and referral marketing strategies to acquire new customers, identify influencers and foster brand advocacy. With an 18-year career in technology and marketing, Saini has unique insight into how new channels and tools can increase customer satisfaction and revenue. Prior to StrongMail, Saini has held marketing and sales management positions at Cheetahmail, Responsys, SurfControl and SCO Group. Saini holds a BS degree in Combined Science (Physics/Computer Science) from the University of North London.
 

Helen Southgate - Online Marketing Controller - Strategy & Planning, BSkyB

Helen Southgate - Online Marketing Controller - Strategy & Planning, BSkyB


Helen has worked in online marketing since 2002 starting off in the affiliate channel where she worked network side for 7 years. Helen moved to BSkyB in 2009 as Senior Online Marketing Manager, responsible for the PPC and Affiliate channels in the acquisition team.

In 2011 she Chaired the IAB Affiliate Marketing Council and in January 2012 moved to the role of Online Marketing Controller – Strategy and Planning within the acquisition team at BSkyB. Her responsibilities now include looking at attribution modelling, integrating online marketing strategies across business areas and channels and ensuring innovation through online marketing and best practice.

Jack Lundie - Director of Brand & Communications, Save the Children

Jack Lundie - Director of Brand & Communications, Save the Children


Jack Lundie joined Save the Children as Director of Brand & Communications at the end of 2010 following 7 years at the BBC. He leads the brand marketing & comms planning teams and all of the content production areas.

At the BBC, Jack was Innovation Producer for BBC Sport, Deputy Editor of Blue Peter and Development Lead for London 2012 in BBC Vision. Before that, Jack led Comic Relief’s digital team through 2 Red Nose Days and the inaugural Sport Relief, ran the creative team for Bath ad agency Real Adventure and ran Bristol reggae imprint 2 Kings Records.
 

Julian Sambles - Digital Operations Director, The Telegraph Media Group

Julian Sambles - Digital Operations Director, The Telegraph Media Group


Julian is a digital marketing and SEO specialist working as Digital Operations Director for the Telegraph Media Group (TMG). He heads up the Operations team who is responsible for the audience acquisition, user engagement and yield optimisation for all of TMG’s digital assets. The department enables TMG to maximise opportunities within the new media landscape, focusing on increasing the visibility and distribution of the rich editorial content of www.telegraph.co.uk to its audience. Julian has been responsible for the sustainable audience growth of approximately 1m UU/month from a static 7m UU / month in July 2007 to 44m UU/month in Aug 2011 whist cutting the marketing spend.

Prior to joining the Telegraph Media Group he has worked for a range of online companies who are looking to make the most of Digital. This included being a Managing Director for Rightmove.co.uk where he set up a new division of the company (Valuation Services) focusing on creating extra revenue streams from the depth of property data available to Rightmove.

Renowned for making things happen, Julian is key to successfully driving businesses forward in the Digital age. He lives in Haslemere, has skied for Great Britain and still enjoys annual trips to the Alps with his wife and three children.
 

Lewis Lenssen - Commercial Director, DC Storm

Lewis Lenssen - Commercial Director, DC Storm


As DC Storm’s Commercial Director, Lewis has helped to mastermind the digital marketing technology company’s growth strategy, building relationships with advertisers and the key agencies and networks looking to further optimise their digital marketing activity.

With extensive experience in digital marketing delivery, measurement and valuation, Lewis has a deep understanding of the channels available for marketing and building businesses online, but more importantly, how these should be tracked, analysed and prioritised.”

 

Lorraine Clennell - Digital Marketing Manager, MORE TH>N

Lorraine Clennell - Digital Marketing Manager, MORE TH>N


Lorraine Clennell heads up the MORE TH>N digital marketing team in MORE TH>N looking after all aspects of digital marketing such as Email, SEO, Paid Search, Affiliate marketing and Display Advertising. Lorraine’s experience ranges from customer facing contact centres before moving into traditional offline marketing and then leading the digital marketing team.

Matthew Oxley - Head of Search, Gravytrain

Matthew Oxley - Head of Search, Gravytrain


Matthew Oxley has been involved in digital marketing for over 6 years and brings a wealth of search experience combined with an uncanny knack of predicting future search trends. Matthew’s ‘strategy first’ approach has helped Gravytrain clients achieve lasting results in natural search time and time again.

Since joining Gravytrain, Matthew has been pivotal in delivering Gravytrain’s market leading search engine optimisation proposition
 

Natalie Cowen - Head of Brand and Communications, first direct

Natalie Cowen - Head of Brand and Communications, first direct


Natalie Cowen has worked for first direct since July 2007, taking over the role of Head of Brand and Communications in June 2010. Born in South Africa, Natalie began her career in the world of sports marketing launching Cadbury Schweppes’ sports drink brand Energade, where she supported the sponsorships of the national rugby, cricket and hockey teams, as well as local regional teams and individuals. In 2008 she joined Matthew’s & Charter, Ogilvy & Mather, working across diverse industries such as development finance, travel and tourism, premium carpets, and medical and surgical.

After moving to London from South Africa in 2000 she worked for Chime Communications as an account director firstly at advertising agency Roose and Partners and then at Heresy (which subsequently merged with VCCP). During her time at Heresy, Natalie ran the account for IPC Media’s Connect division – creating advertising campaigns for Now magazine, as well as launching weekly real-life title, Pick Me Up. She also led the T.G.I. Friday’s account and successfully ran the pitch for Metro. Natalie made the move up North to be close to family and for a life in the country!

Nick Garner - Global Head of Search, Unibet

Nick Garner - Global Head of Search, Unibet


Nick Garner is a recognised expert in SEO and social media within the iGaming industry, who has a long track record of commercial success. Nick works for Unibet, the large European bookmakers with 5m registered customers. He works within online acquisition and is head of search with responsibility for SEO, Social Media, Refer a Friend, content & PPC.

An internet marketing veteran, Nick has been in online marketing for the last 12 years. He is a regular speaker on social media and puts his commercial successes down to a practical understanding of internet related technology, human behaviour and ‘outreach’ to win mindshare and new business. Nick is a family man who still competes internationally in kayak racing and lives just outside London.
 

Nick Jones - Head of Digital, Prime Minister's Office and Cabinet Office, UK Government

Nick Jones - Head of Digital, Prime Minister's Office and Cabinet Office, UK Government


Nick Jones is director of interactive services at COI, the Government's centre of marketing excellence. Nick’s team delivers digital projects for public sector clients working with 100 suppliers. Nick also contributes to government guidance and standards on social media and digital engagement. Prior to joining COI he contributed to digital policy at the Cabinet Office. A former Jupiter Research analyst he co-founded New Media Age in 1994. Nick has a Masters in Geography from the University of St Andrews.

Paul Smernicki - Director of Digital, Universal Music UK

Paul Smernicki - Director of Digital, Universal Music UK


Born in Dundee and raised across the water in Tayport, Digital Spark is a visit home for Paul.

Director of Digital for Universal Music UK, Paul's artist background and current strategic overview at the country’s biggest group of labels gives him a unique perspective on the digital music landscape.

"It's my aim to make sure Universal remain thought leaders in the digital music space. I'm committed to delivering the best possible experiences for music fans and I'm driven to add value for artists and fans alike. I'm an advocate of open-ness and at Universal we aim to be as proactive as possible with our digital business partners to help grow their and our businesses, foster innovation and deliver amazing experiences for music lovers."

After a short spell at RCA records, Paul joined Polydor Records’ press team before going onto re-boot the Fiction Records label in 2004. Success with fellow Dundee connected artists Snow Patrol as well as Ian Brown followed before Paul became Director of Digital for Polydor. He was promoted to the group role in Dec 2010.

A graduate of Dundee University, GB age group triathlete and Dundee United supporter he is very much looking forward to taking his son Athol on his first trip to Tannadice.
 

Phil Worms - Director of Marketing, iomart hosting

Phil Worms - Director of Marketing, iomart hosting


Phil Worms is the Director of Marketing for iomart Group plc, one of Europe’s largest providers of managed hosting, cloud computing and business continuity services. Having spent 25 years working in the IT industry he is recognised as one of its brightest thinkers.

Phil has sat on several national advisory committees ranging from the provision of broadband access to online safety initiatives. He is now heavily involved in the debate surrounding the greening of IT with energy efficiency and carbon emission reduction a particular topic of interest.
 

Steve Wing - Business Director, Mobile, Guardian News & Media

Steve Wing - Business Director, Mobile, Guardian News & Media


Steve Wing began his career in the digital industry in 1999 when he joined Guardian Unlimited as Launch Advertising Manager, setting up GNM's first Digital Sales Team, and then, as Head of Commercial Development, responsible for all digital revenue lines. In 2003 he was appointed Head of Advertising Strategy working across all brands and in 2007 joined the GNM Advertising Board as Business Development Director responsible for identifying and growing new revenue streams.

In March 2010 he became Head of Digital Marketing, and in January 2012 was promoted to Business Director, Mobile, responsible for accelerating the growth of GNM's mobile, tablet and e-Reader business, ensuring that the overall portfolio supports the Guardian's reputation for award winning journalism, design and digital innovation. A fellow of the RSA, Steve lives in London with his partner and two dogs, and is becoming a squash bore.

Zoe Goulding - Email Marketing Manager, MORE TH>N and RSA

Zoe Goulding - Email Marketing Manager, MORE TH>N and RSA


Zoe Goulding is the Email Marketing Manager for MORE TH>N and RSA and primarily looks after quote conversion and eCRM programmes. Zoe has worked for MORE TH>N for almost 7 years starting out in sales and retention roles within Operations before moving into the Marketing team 5 years ago. Zoe has been instrumental in revolutionising MORE TH>N's email activity over the last couple of years by taking it from 'batch and blast' and implementing a Lifecycle based approach.

 
 

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