Digital Marketing Conference 12 July 2012 : |
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Venue:
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International Coffee Organisation
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Date:
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12.07.2012
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Agenda: |
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Digital marketing now requires a fully integrated approach. This conference will bring you the latest insights from across all digital sectors. If you need access to the sharpest thinking and most effective analysis, it's a vital knowledge-sharing session.
Who can attend?
The Figaro Digital Conference is tailored to the needs of senior directors, managers, heads and CMOs from across the digital spectrum. The event is open to brands, agencies and technology suppliers.
What to expect
This will be a day-long, two-track event combining keynote presentations and panel sessions covering the integration of social media, mobile, email, video, search and display. Speakers from some of the UK’s leading brands, agencies and technology companies will be presenting practical, actionable advice and case studies.
Details
8.45am Registration
6.30pm Close
Register for your place here
Full delegate ticket cost: £345 + VAT.
Early bird ticket cost of £245 (+ VAT) until Friday 11 May 2012.
Buy two tickets and receive the third ticket at half price. Call 0207 8703380 for group discounts and direct bookings.
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Anthony Mullen - Senior Analyst for Interactive Marketing (EMEA), Forrester Research
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Anthony is a Senior Analyst serving Interactive Marketing Professionals at Forrester Research and specializes in EMEA, mobile, search, emerging technologies, social, and display. Before joining Forrester, Anthony worked as an independent consultant for numerous telecom and media publishers in Europe covering mobile, television, and Web. This work included delivering marketing strategies, research, product development, and prototypes for the BBC, Vodafone Global, Deutsche Telekom, and many other leading brands.
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Ben Harris, Managing Director - New Brand Vision Group
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Ben Harris started New Brand Vision Group in 2002 to deliver websites that improve client businesses for the best possible return on their investment. He remains at the helm and is involved in all client projects. A frequent contributor to business publications, Ben has appeared in TV programs such as News 24 and Working Lunch, and is on BBC's and ITV's panel of experts.
He has been interviewed for over 50 business publications including Sunday Times, Management Today, The Guardian and The Independent. Ben also makes a great cup of tea.
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Caroline Rolfe - Head of Online, Links of London and Folli Follie
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Caroline has been working in the luxury retail sector for over 11 years and for the majority of that time has been focused on Ecommerce. She spent over 7 years with Estee Lauder Companies playing a major role in launching their ecommerce business in the UK and establishing marketing and growth strategies for the brands. She has also worked in high street fashion for Arcadia group and is currently the Head of Online for Links of London and Folli Follie. At Links she is responsible for the full scope of their Ecommerce business globally - including online marketing, multi-channel retailing, fulfilment, customer service and technology developments. She is also a member of the Institute of Digital & Direct Marketing (IDM) Digital Council.
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Ceanne Fernandes-Wong - Marketing Manager, THE OUTNET
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Ceanne Fernandes-Wong was appointed Marketing Manager for THE OUTNET.COM in March 2009. Ceanne looks after the entire marketing function managing a dynamic team across the following channels: Email, CRM, Search, Affiliates, Social Media, Advertising & Partnerships and Mobile.
Prior to joining THE OUTNET Ceanne was E-commerce Manager at Ted Baker. During her time there she re-launched their e-commerce website. As Online Marketing Manager at UKTV she gained key experience of 360 marketing for content and the integration of television and digital. Ceanne has also worked for PAA, Tag and Sledge.
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Craig Sullivan - Group Customer Experience Manager, Belron
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Craig is a User Experience champion with a wealth of experience gained working with high street retailers and leading brands. His skills base includes UX, Usability testing, User Centred Design, online marketing, customer insight, web analytics and multi-variate testing.
Craig looks after the Customer Experience for Belron's web platform and increases the value of visitor traffic through blending usability, user experience and conversion optimisation - in ways that are great for customers *and* the Belron business model.
He looks after 35 international sites using optimisation, web analytics and customer insight techniques to drive engagement and conversion.
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David Barker - Director of Communications, Breakthrough Breast Cancer
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David began his Marketing & Communications career in the financial and business to business sectors. His move into the voluntary sector was driven by a passion ‘to do something more meaningful than making dull products look exciting’. He joined Breakthrough in January 2010 where he is responsible for the full range of Brand & Communications disciplines. Previously he headed up the team at the British Heart Foundation. David is a passionate advocate for anything digital and is a regular speaker at a wide variety of conferences and seminars.
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Hari Saini - Director Client Success, StrongMail
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As StrongMail's Director of Client Success, Hari Saini helps leading brands successfully leverage social media and referral marketing strategies to acquire new customers, identify influencers and foster brand advocacy. With an 18-year career in technology and marketing, Saini has unique insight into how new channels and tools can increase customer satisfaction and revenue. Prior to StrongMail, Saini has held marketing and sales management positions at Cheetahmail, Responsys, SurfControl and SCO Group. Saini holds a BS degree in Combined Science (Physics/Computer Science) from the University of North London.
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Helen Southgate - Online Marketing Controller - Strategy & Planning, BSkyB
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Helen has worked in online marketing since 2002 starting off in the affiliate channel where she worked network side for 7 years. Helen moved to BSkyB in 2009 as Senior Online Marketing Manager, responsible for the PPC and Affiliate channels in the acquisition team.
In 2011 she Chaired the IAB Affiliate Marketing Council and in January 2012 moved to the role of Online Marketing Controller – Strategy and Planning within the acquisition team at BSkyB. Her responsibilities now include looking at attribution modelling, integrating online marketing strategies across business areas and channels and ensuring innovation through online marketing and best practice.
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Jack Lundie - Director of Brand & Communications, Save the Children
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Jack Lundie joined Save the Children as Director of Brand & Communications at the end of 2010 following 7 years at the BBC. He leads the brand marketing & comms planning teams and all of the content production areas.
At the BBC, Jack was Innovation Producer for BBC Sport, Deputy Editor of Blue Peter and Development Lead for London 2012 in BBC Vision. Before that, Jack led Comic Relief’s digital team through 2 Red Nose Days and the inaugural Sport Relief, ran the creative team for Bath ad agency Real Adventure and ran Bristol reggae imprint 2 Kings Records.
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Julian Sambles - Digital Operations Director, The Telegraph Media Group
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Julian is a digital marketing and SEO specialist working as Digital Operations Director for the Telegraph Media Group (TMG). He heads up the Operations team who is responsible for the audience acquisition, user engagement and yield optimisation for all of TMG’s digital assets. The department enables TMG to maximise opportunities within the new media landscape, focusing on increasing the visibility and distribution of the rich editorial content of www.telegraph.co.uk to its audience. Julian has been responsible for the sustainable audience growth of approximately 1m UU/month from a static 7m UU / month in July 2007 to 44m UU/month in Aug 2011 whist cutting the marketing spend.
Prior to joining the Telegraph Media Group he has worked for a range of online companies who are looking to make the most of Digital. This included being a Managing Director for Rightmove.co.uk where he set up a new division of the company (Valuation Services) focusing on creating extra revenue streams from the depth of property data available to Rightmove.
Renowned for making things happen, Julian is key to successfully driving businesses forward in the Digital age. He lives in Haslemere, has skied for Great Britain and still enjoys annual trips to the Alps with his wife and three children.
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Lewis Lenssen - Commercial Director, DC Storm
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As DC Storm’s Commercial Director, Lewis has helped to mastermind the digital marketing technology company’s growth strategy, building relationships with advertisers and the key agencies and networks looking to further optimise their digital marketing activity.
With extensive experience in digital marketing delivery, measurement and valuation, Lewis has a deep understanding of the channels available for marketing and building businesses online, but more importantly, how these should be tracked, analysed and prioritised.”
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Lorraine Clennell - Digital Marketing Manager, MORE TH>N
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Lorraine Clennell heads up the MORE TH>N digital marketing team in MORE TH>N looking after all aspects of digital marketing such as Email, SEO, Paid Search, Affiliate marketing and Display Advertising. Lorraine’s experience ranges from customer facing contact centres before moving into traditional offline marketing and then leading the digital marketing team.
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Matthew Oxley - Head of Search, Gravytrain
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Matthew Oxley has been involved in digital marketing for over 6 years and brings a wealth of search experience combined with an uncanny knack of predicting future search trends. Matthew’s ‘strategy first’ approach has helped Gravytrain clients achieve lasting results in natural search time and time again.
Since joining Gravytrain, Matthew has been pivotal in delivering Gravytrain’s market leading search engine optimisation proposition
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Natalie Cowen - Head of Brand and Communications, first direct
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Natalie Cowen has worked for first direct since July 2007, taking over the role of Head of Brand and Communications in June 2010. Born in South Africa, Natalie began her career in the world of sports marketing launching Cadbury Schweppes’ sports drink brand Energade, where she supported the sponsorships of the national rugby, cricket and hockey teams, as well as local regional teams and individuals. In 2008 she joined Matthew’s & Charter, Ogilvy & Mather, working across diverse industries such as development finance, travel and tourism, premium carpets, and medical and surgical.
After moving to London from South Africa in 2000 she worked for Chime Communications as an account director firstly at advertising agency Roose and Partners and then at Heresy (which subsequently merged with VCCP). During her time at Heresy, Natalie ran the account for IPC Media’s Connect division – creating advertising campaigns for Now magazine, as well as launching weekly real-life title, Pick Me Up. She also led the T.G.I. Friday’s account and successfully ran the pitch for Metro. Natalie made the move up North to be close to family and for a life in the country!
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Nick Garner - Global Head of Search, Unibet
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Nick Garner is a recognised expert in SEO and social media within the iGaming industry, who has a long track record of commercial success. Nick works for Unibet, the large European bookmakers with 5m registered customers. He works within online acquisition and is head of search with responsibility for SEO, Social Media, Refer a Friend, content & PPC.
An internet marketing veteran, Nick has been in online marketing for the last 12 years. He is a regular speaker on social media and puts his commercial successes down to a practical understanding of internet related technology, human behaviour and ‘outreach’ to win mindshare and new business. Nick is a family man who still competes internationally in kayak racing and lives just outside London.
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Nick Jones - Head of Digital, Prime Minister's Office and Cabinet Office, UK Government
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Nick Jones is director of interactive services at COI, the Government's centre of marketing excellence. Nick’s team delivers digital projects for public sector clients working with 100 suppliers. Nick also contributes to government guidance and standards on social media and digital engagement. Prior to joining COI he contributed to digital policy at the Cabinet Office. A former Jupiter Research analyst he co-founded New Media Age in 1994. Nick has a Masters in Geography from the University of St Andrews.
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Paul Smernicki - Director of Digital, Universal Music UK
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Born in Dundee and raised across the water in Tayport, Digital Spark is a visit home for Paul.
Director of Digital for Universal Music UK, Paul's artist background and current strategic overview at the country’s biggest group of labels gives him a unique perspective on the digital music landscape.
"It's my aim to make sure Universal remain thought leaders in the digital music space. I'm committed to delivering the best possible experiences for music fans and I'm driven to add value for artists and fans alike. I'm an advocate of open-ness and at Universal we aim to be as proactive as possible with our digital business partners to help grow their and our businesses, foster innovation and deliver amazing experiences for music lovers."
After a short spell at RCA records, Paul joined Polydor Records’ press team before going onto re-boot the Fiction Records label in 2004. Success with fellow Dundee connected artists Snow Patrol as well as Ian Brown followed before Paul became Director of Digital for Polydor. He was promoted to the group role in Dec 2010.
A graduate of Dundee University, GB age group triathlete and Dundee United supporter he is very much looking forward to taking his son Athol on his first trip to Tannadice.
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Phil Worms - Director of Marketing, iomart hosting
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Phil Worms is the Director of Marketing for iomart Group plc, one of Europe’s largest providers of managed hosting, cloud computing and business continuity services. Having spent 25 years working in the IT industry he is recognised as one of its brightest thinkers.
Phil has sat on several national advisory committees ranging from the provision of broadband access to online safety initiatives. He is now heavily involved in the debate surrounding the greening of IT with energy efficiency and carbon emission reduction a particular topic of interest.
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Steve Wing - Business Director, Mobile, Guardian News & Media
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Steve Wing began his career in the digital industry in 1999 when he joined Guardian Unlimited as Launch Advertising Manager, setting up GNM's first Digital Sales Team, and then, as Head of Commercial Development, responsible for all digital revenue lines. In 2003 he was appointed Head of Advertising Strategy working across all brands and in 2007 joined the GNM Advertising Board as Business Development Director responsible for identifying and growing new revenue streams.
In March 2010 he became Head of Digital Marketing, and in January 2012 was promoted to Business Director, Mobile, responsible for accelerating the growth of GNM's mobile, tablet and e-Reader business, ensuring that the overall portfolio supports the Guardian's reputation for award winning journalism, design and digital innovation. A fellow of the RSA, Steve lives in London with his partner and two dogs, and is becoming a squash bore.
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Zoe Goulding - Email Marketing Manager, MORE TH>N and RSA
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Zoe Goulding is the Email Marketing Manager for MORE TH>N and RSA and primarily looks after quote conversion and eCRM programmes. Zoe has worked for MORE TH>N for almost 7 years starting out in sales and retention roles within Operations before moving into the Marketing team 5 years ago. Zoe has been instrumental in revolutionising MORE TH>N's email activity over the last couple of years by taking it from 'batch and blast' and implementing a Lifecycle based approach.
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Acquisio
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The world's leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and all major RTB display networks.
Acquisio provides the industry-leading technology for marketers buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform.
With more than $500MM in ad spend under its management, Acquisio is the multi-channel advertising solution preferred by advertising and marketing agencies around the world. For more information, visit www.acquisio.com
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AKQA
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AKQA is an independent, ideas-led agency that works with clients including: Nike, VW, Orange, MTV and Xbox. A recognised pioneer and innovator, AKQA achieved a world first in 2011 when it was named Agency of the Year on both sides of the Atlantic by Adweek and Campaign Magazine. AKQA collected over 100 major awards in the last year and was the most awarded European digital agency at Cannes Festival of Creativity in 2011. It has over 1100 employees and eight offices around the world: Amsterdam, Berlin, London, New York, Paris, San Francisco, Shanghai and Washington D.C.
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Amaze
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Amaze is a pan-European integrated marketing and technology company with digital in our DNA and at the core of everything we do.
We are a New Media Age top twenty interactive agency with offices in London, the North West of England and Brussels.
By applying connected thinking, we work with clients to develop and execute transformational ideas, that enable them to compete, grow and operate more efficiently.
Our comprehensive range of services covers digital marketing and web-based business solutions, through to traditional marketing services including advertising and PR.
Amaze has a proven track record of working with clients including Advantage West Midlands, Coca Cola Enterprises, Lexus, ODEON Cinemas, Opal Telecom, Siemens Enterprise Communications, The Co-operative Group and Toyota.
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DC Storm
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Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies.
Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities.
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DoubleClick by Google
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DoubleClick is the ad management and ad serving technology foundation for the world's buyers, creators and sellers of digital media.
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Gravytrain
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Established in 1999, Gravytrain help companies across a wide range of sectors to advertise, engage with and sell to their customers online.
Gravytrain is a digital marketing agency specialising in SEO, PPC, Social Media and Web Development, we pride ourselves on creating targeted campaigns which deliver paying customers – not just visitors, in highly competitive sectors, such as Insurance, Automotive and Financial services.
We don’t offer marketing ‘packages’ as in our experience one size does not fit all. Instead we’ll listen to your needs and propose appropriate activity in order to help you achieve your goals.
If you would like to find out more on how Gravytrain can help you succeed online, get in touch on 020 8941 2364 .
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iomart hosting
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iomart Hosting is one of the UK's leading providers of managed hosting services, and is a member of the iomart Group plc family of companies.
From a single server through to private cloud networks, iomart Hosting specialises in the delivery and management of mission-critical hosting services, enabling customers to reduce the costs, complexity and risks associated with maintaining their own web and online applications.
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Just Digital
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Just Digital is a specialist recruitment consultancy servicing the Digital Marketing, eCommerce and Digital Technology Vendor markets.
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Latitude
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Latitude Digital Marketing is a leading digital marketing agency specialising in Search Engine Optimisation (SEO), Pay Per Click (PPC), Conversion Analytics, social media, online display advertising and affiliate marketing. Latitude, a part of the Callcredit Group has native speakers in 15 different languages and manages campaigns in 157 countries for brands such as Fitness First, Gala Coral, Anglian Home Improvements, Emma’s Diary and Britannia Hotels.
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QUISMA
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QUISMA is a Pan-European agency specialising in the performance marketing arena. We offer a full range of services including Performance Based Display Advertising, Affiliate Marketing, Conversion Optimisation SEM, SEO, and Marketing Intelligence. All of which can be tracked via our bespoke technology Quisma Media Platform.
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Return Path
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Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox.
We provide the world’s leading inbox deliverability solution which increases response rates, certifies the best email senders, improves industry sending practices and protects subscribers from spam, phishing and other abuse.
Our tools and services allow marketers to proactively manage email deliverability by improving and maintaining their sending reputation, as well as protecting their brand against phishing and spoofing email abuse. Return Path also runs the internet's most widely used third-party whitelist, the Return Path Certification Program.
For more information, go to www.returnpath.net.
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Stream:20
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Stream:20 is a leading digital marketing consultancy. We help clients plan and implement digital marketing strategies to drive revenue. We often commence with a gap analysis of a client’s existing digital activity then provide short and mid-term solutions to achieve significant revenue growth. Our expertise spans all digital marketing disciplines.
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StrongMail
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StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. Featuring a unique combination of technology and services, StrongMail takes a fundamentally different approach that provides you with easy access to customer data, superior performance, low total cost of ownership and grounding breaking strategic and creative services. www.strongmail.com
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Tangent Snowball
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Tangent Snowball is a digital and CRM agency that combines data, strategy, technology and creative to help organisations communicate more effectively across multiple channels.
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Tribal Fusion
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Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.
We combine our premium publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers.
Tribal Fusion reaches almost 500 million monthly unique users, was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 37 locations worldwide.
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we are experience
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we are experience was established in 2003 to meet the challenges faced by clients who knew they needed more specific skills in user centred design than full services agencies could offer, but struggled to find suitable substitutes.
Our business has evolved from a small usability and accessibility agency to become one of the country’s leading user experience design and digital research businesses, who have pioneered the use of rapid prototyping in across mobile, web and TV.
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Web Liquid
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What happens when you combine the analytics of a consultancy with the communication expertise of an advertising agency? An intimate knowledge of business and the skills to implement and optimise successful marketing solutions. An environment of thinking returns.
Our focus is on understanding our clients’ commercial requirements and business goals, then translate those into the metrics that matter and make a difference to the bottom line. For example, rather than just ratings and reach we look at revenue, channel shift and retention. And rather than chart our growth on annual billings, we look at our clients’ revenue and ROI — which averaged $23: $1 in 2007.
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