Digital Marketing News, Agency Profiles and Case Studies from Figaro Digital
 

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Latest Case Studies

bigmouthmedia
Macdonald Hotels wanted its affiliates to add incremental sales growth
The Sun Newspaper
The development of an online film to celebrate The Sun’s 40th birthday became a successful viral

Editorial Articles

Are advertisers still failing to engage with audiences online?

A survey of 1000 internet users highlights that advertisers are failing to engage with consumers

Socialising your Email

What motivates your subscriber base & how can you capitalise on that motivation?

Speaking When Spoken To

Word of mouth (WOM) marketing stems from sharing our likes and interests with our friends and family

New Digital Ecosystem has data at its heart

Technical innovation is what drives the digital industry feeding a frenzy of growth & fragmentation

While Supplies Last

This trend allows customers equal access to a website’s limited-time sales events

Coupons are turning Digital & becoming key to Consumers Cutting Costs

The couponing industry; highlighting the impact of digitisation on promotional activity

Why aren’t we there yet? The pitfalls of mCommerce

Retailers aren’t doing enough when it comes to developing their mobile purchasing experience

Five Enduring Processes for Successful Social Media Measurement

Social media measurement is a hotly debated topic